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SELLING ON AMAZON: BASICS AND BEST PRACTICES
Enterprise Center at Salem State University
121 Loring Ave | Salem, MA, 01970
May 7, 2019 @ 8:30 am - 10:30 am
Learn the simple, effective strategy used by small brands to compete powerfully on Amazon. You’ll also discover Amazon’s profit equation, the 10 steps to creating an irresistible product listing, 11 critical costs to consider and more.
Speaker: Heather Sears, Founder, Kinshokitchen.com
Co-sponsored by the MA Small Business Development Center
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.
Heather Sears’ Bio
Heather is an award-winning marketing executive with over 20 years experience digging into what consumers deeply desire and helping companies deliver it profitably.
Her clients and employers have ranged from scrappy mobile startups transforming how music is played in bars to the largest, most polished brands in America. The similarity is that they all strive to think strategically, act creatively, and execute to drive measurable results.
Her marketing and sales experience began when she was the #1 sales person in her department at Tiffany and Co. while getting her MBA at Kellogg. Following graduation, she went on to work at the brand strategy boutique firm Howard/Merrell crafting marketing and advertising for Coors and Kimberly-Clark.
She worked for eight years at Digitas, before and after its IPO. She partnered with amazing teammates and clients including AT&T, General Motors, and Sam’s Club to execute scores of cross-channel marketing campaigns. She was chosen to be a founding member of an internal team that grew to $20 million in revenue in four years.
A favorite Digitas experience was being one of the inner circle that brainstormed, created and launched a groundbreaking, highly profitable promotional platform for GMC that was so successful that it continued for 10 years, long after she left the account.
After Digitas, she consulted for companies including the Institute for Integrative Nutrition, PayPal and Dunkin’ Donuts creating go-to-market strategies for new and repositioned products and brands.
She then joined Sense Networks, a big data mobile ad tech start-up out of MIT, where she led all facets of marketing through exciting, rapid growth and acquisition by YP. She continued for two years with YP as a Vice President, running Marketing for a division with $150 million revenue.
Today, Heather runs a successful Amazon based e-commerce company, Kinsho, and provides consulting and fractional marketing leadership to fast-moving, mission-driven companies.