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Getting your business noticed, especially when the number of media outlets is shrinking, is tough, but this workshop can help. Learn how to take advantage of new media (and old), understand what’s news (and what isn’t), and know how, when and to whom to pitch your story for publicity success.|Free
Speaker: David Thomson, Principal, Thomson Communications
Co-Sponsored by: MA Small Business Development Center
David Thomson draws upon 25 years of marketing, sales, public relations, journalism and entrepreneurship experience to steer the growth of Thomson Communications, a public relations firm based in Middleton, Massachusetts. Before founding Thomson Communications, David spent ten years at Verizon Wireless (and its legacy companies). While at Verizon Wireless, he held positions in sales, marketing and senior regional management, including Director of Marketing for New England-with responsibility for all marketing, public relations, advertising, promotion, and events.
Whether providing strategic counsel to executives and clients, pitching media, negotiating sponsorships, planning special events, developing marketing campaigns, or implementing program tactics, Thomson invests an array of talents to create award-winning campaigns that meet and exceed client expectations. Thomson and his team work to develop unique programs to differentiate clients, regardless of industry. In addition, he has realized success at negotiating large-scale sponsorships, as well as supportive agreements to assist non-profit organizations that often do not have necessary capital to orchestrate large budget activities.
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