Everyone wants good publicity for their business! This course is designed to help you break through the clutter and use the media to share your news. Get your company noticed by taking advantage of both traditional and social media. You will learn:
What’s news (and what isn’t),
How to pitch different types of media (print, TV, radio, online)
When to pitch your story for the best chances of success.
Learn to write the tools that media use – New Releases, Media Alerts, Calendar Listings, Letters To The editor, Bylined Articles, etc.
Effective interviewing techniques to best covey your message
You will leave the this course with a new understanding of a variety of ways to work with different media so you and your organization become a trusted and reliable source in your industry. NOTE: This class meets 4 times, Wednesday evenings from 7 pm – 9:30 pm, April 27 – May 18, 2016. A parking permit will be emailed to you before the first class meeting.
David Thomson draws upon 25 years of marketing, sales, public relations, journalism and entrepreneurship experience to steer the growth of Thomson Communications, a public relations firm based in Middleton, Massachusetts. Before founding Thomson Communications, David spent ten years at Verizon Wireless (and its legacy companies). While at Verizon Wireless, he held positions in sales, marketing and senior regional management, including Director of Marketing for New England-with responsibility for all marketing, public relations, advertising, promotion, and events.
Whether providing strategic counsel to executives and clients, pitching media, negotiating sponsorships, planning special events, developing marketing campaigns, or implementing program tactics, Thomson invests an array of talents to create award-winning campaigns that meet and exceed client expectations. Thomson and his team work to develop unique programs to differentiate clients, regardless of industry. In addition, he has realized success at negotiating large-scale sponsorships, as well as supportive agreements to assist non-profit organizations that often do not have necessary capital to orchestrate large budget activities.