Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing based on costs, customer goals, trends and competition.
Speaker: Barry Horwitz, Horwitz & Company
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President, Horwitz & Co. LLC
Barry established his consulting practice, Horwitz & Co. LLC, in 1995 to help senior management teams
grow their businesses in a strategic and sustainable way. His career has been focused on growth
initiatives in a broad range of industries. As a consultant with the Boston Consulting Group, he helped
Fortune 500 companies assess competitive situations and develop growth strategies. As a co-founder
and Chief Operating Officer of a venture-backed Internet startup, he raised over $12 million in venture
capital and led the company’s growth for three years. As a VP of marketing and strategy for a billiondollar
discount department store chain, he developed the growth strategy for the core business while
also initiating the launch of a new business unit that was later sold off successfully. For the past 7 years,
he has educated entrepreneurs from France about growing their entrepreneurial ventures in the US in
partnership with the Consulate General of France through their NETVA program.
In addition to his consulting work, Barry teaches courses in strategy and entrepreneurship at the
Questrom School of Business at Boston University, teaching in the MBA program as well as for global
executive education programs and the school’s Executive MBA program. He earned his MBA at Harvard
Business School and his Bachelor’s degree in economics at Colby College. He lives in Newton with his
wife and empty nest.
Horwitzandco.com; firstname.lastname@example.org; 671-928-0572