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Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing based on costs, customer goals, trends and competition.
Speaker: Barry Horwitz, Horwitz & Company
President, Horwitz & Co. LLC
Barry established his consulting practice, Horwitz & Co. LLC, in 1995 to help senior management teams grow their businesses in a strategic and sustainable way. His career has been exceptionally diverse and varied, spanning a broad range of industries, organization types and sizes, both domestic and international. As a consultant with the Boston Consulting Group, he helped Fortune 500 companies assess competitive situations and develop growth strategies. As a co-founder and Chief Operating Officer of a venture-backed Internet startup, he raised over $12 million in venture capital and led the company’s growth for three years. As a VP of marketing and strategy for a billion dollar discount department store chain, he developed the growth strategy for the core business while also initiating the launch of a new business unit that was later sold off successfully. In addition to his consulting work, Barry teaches courses in strategy and entrepreneurship at the Questrom School of Business at Boston University. He earned his MBA at Harvard Business School and his Bachelor’s degree in economics at Colby College. He lives in Newton with his wife and empty nest. Horwitzandco.com; firstname.lastname@example.org; 617-928-0572
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