Consumer behavior has changed drastically in the past 5 years, thanks to the ever-changing ways in which people access information. The implications for business are massive, and those that don’t adapt risk being left behind. Google has an array of products and solutions to help businesses adapt, and in this session we’ll discuss what those tools are, how they can be effectively put to use, and review some of the incredible trends that are shaping our new digital world.
Jonah is a Senior Account Manager in the Cambridge office of Google, where he supports large clients in the health industry with their overall digital marketing strategies across search, display, mobile and video. He has experience with direct response and brand advertisers, deep knowledge of online advertising tools and platforms, and has planned and executed a number of large-scale, metrics-driven campaigns. Jonah holds a B.A. from Oberlin College and an MBA from the Carroll School of Management at Boston College.
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