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Branding – Telling the Story of Your Company

Enterprise Center at Salem State University
121 Loring Ave | Salem, MA, 01970

June 27, 2017 @ 8:30 am - 10:30 am

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Branding – Telling the Story of Your Company

Branding a business is key to business’ large and small, B2B or B2C and non-profits.  Your brand sets you apart from others in your industry and helps to begin telling the story of your products and services.  This workshop will help you define your brand, look at others in your space and help define how your customers/clients see you.

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Speaker: Mike Sperling, Sperling Interactive


June 27, 2017
8:30 am - 10:30 am
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Enterprise Center at Salem State University
121 Loring Ave
Salem, MA 01970 United States
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Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.