A strong digital marketing strategy can single-handedly generate new business and help retain current customers. Online lead generation should stimulate demand and capture interest in a product or service, resulting in the growth of developing your sales pipeline.
Lead generation has been undergoing significant changes in recent years, due to the development of new online and social techniques. The massive amount of information readily available online has led to the rise of the “self-guided buyer.” In addition, new techniques have emerged to qualify and develop potential prospects before passing them to your sales team. Because the vast majority of prospects conduct online research before contacting your sales team, your online customer engagement strategy is critical to your future success.
What you will learn in this session:
Presented by Digital Bungalow
This event is held at the Peabody Marriott
Gordon Plutsky, Bio
Gordon Plutsky, Director, Applied Intelligence
IDG Global Strategic Marketing Solutions
Gordon leads the teams responsible for program analytics and social media execution for the world’s largest tech media company. He is responsible for a global real time business intelligence and visualization platform to enable client program reporting and content analytics in the US and business units in the UK, Germany, Sweden and Australia.
He is also an adjunct faculty member at the Endicott College teaching marketing in the MBA program. Gordon has been named one of the most influential marketers to follow on Twitter (@GordonPlutsky) by Forbes; and one of the 50 Marketing Thought Leaders over 50 by Brand Quarterly Magazine
Gordon has a B.A. in Psychology from the State University of New York at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.
As Account Supervisor at CTP, Alexis manages client relationships and brand strategies while leading the development process for clients' digital, creative, and media initiatives.
Her expertise is in successfully planning, analyzing, developing and implementing omni-channel marketing programs to meet client business objectives. An avid social media user and subject matter expert, Alexis specializes in B2B and B2C social and digital marketing strategy
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.