Business Breakfast: Online Lead Generation: Drive Revenue Through Digital Marketing

A strong digital marketing strategy can single-handedly generate new business and help retain current customers.  Online lead generation should stimulate demand and capture interest in a product or service, resulting in the growth of developing your sales pipeline.
Lead generation has been undergoing significant changes in recent years, due to the development of new online and social techniques.  The massive amount of information readily available online has led to the rise of the “self-guided buyer.” In addition, new techniques have emerged to qualify and develop potential prospects before passing them to your sales team.   Because the vast majority of prospects conduct online research before contacting your sales team, your online customer engagement strategy is critical to your future success.
What you will learn in this session:

• Identify web and on-line tools and techniques used to reach more prospects and how to implement them in your lead generation process
• How to target highly qualified leads for your products and services
• Methods to ensure your sales and marketing teams work together to focus on lead generation

Presented by Digital Bungalow
This event is held at the Peabody Marriott

Presenter

Gordon Plutsky

Gordon Plutsky, Bio

Gordon Plutsky, Director, Applied Intelligence
IDG Global Strategic Marketing Solutions
@GordonPlutsky

Gordon leads the teams responsible for program analytics and social media execution for the world’s largest tech media company. He is responsible for a global real time business intelligence and visualization platform to enable client program reporting and content analytics in the US and business units in the UK, Germany, Sweden and Australia.

He is also an adjunct faculty member at the Endicott College teaching marketing in the MBA program. Gordon has been named one of the most influential marketers to follow on Twitter (@GordonPlutsky) by Forbes; and one of the 50 Marketing Thought Leaders over 50 by Brand Quarterly Magazine

Gordon has a B.A. in Psychology from the State University of New York at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.

Gordon Plutsky

Founder
21 Advisors

Website

http://www.digitalbungalow.com

Presenter

Alexis DeVilling

As Account Supervisor at CTP, Alexis manages client relationships and brand strategies while leading the development process for clients' digital, creative, and media initiatives.

Her expertise is in successfully planning, analyzing, developing and implementing omni-channel marketing programs to meet client business objectives. An avid social media user and subject matter expert, Alexis specializes in B2B and B2C social and digital marketing strategy