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Multi-Generational Workplace Issues and Marketing to Millennials

Tue, May 12, 2015 @ 8:00 am - 10:00 am

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The Topic:  Understanding  Workplace and Marketing Issues Across Generations 
Generation X and Generation Y (Millennials) are an increasing component of the workforce. Consequently, it is important for executives and managers to understand the characteristics of each generation and develop strategies to ensure an effective blended workforce. In this session we will discuss the characteristics of each generation and provide examples of strategies,  through a panel discussion,  that help address the differences between the generations with regards to values, work habits and communication styles.
Effective Marketing to Millennials requires different approaches than what has worked in the past both due to the advances in technologies and the decision process used by the Millennial generation to make purchases. Again the session, through a panel discussion, is designed to discuss the specific approaches that can help develop successful marketing programs for Millennials.

  • James M. Sears, President of IBN, attorney providing legal services for the North Shore and Metropolitan Boston Area.
  • Moderator:
    John King, President of Headway Strategies Consulting, Business and It Consulting and Business coaching based on the North Shore.

Multi-Generational Issues:

  • Phil Richard, Founder of owner of Phil Richards Insurance a first generation Insurance Agency based on the Northshore focusing on property and casualty insurance needs of their customers.
  • Liz Silva, Owner of Hamilton Bookkeeping, LLC a bookkeeping service located in Hamilton and Beverly.
  • Kenny Greer, Owner of Title Boxing Club located in Danvers, MA.
  • Sarah Littlefield, Owner of BrightStar Care, a home care and medical services staffing agency based in Danvers and servicing the Northshore.

Marketing to Millennials             

  • Kenny Greer, Owner of Title Boxing Club located in Danvers, MA
  • Kevin Farrar, Education Director / Realtor Concierge at PMAC Lending Services Inc.
  • Steve Quezada, Principal at NewLandingPage – Web & Mobile Design & Development based in the North Shore

Bring your own thoughts, questions or concerns about these topics to this workshop and the panelist will endeavor to address them based on their experiences.


The Innovative Business Networking (IBN) group's mission is to generate business for its members through highly qualified referrals. In addition, the group provides resources and support for local targeted charities.
IBN members represent a variety of diverse businesses as; accounting, business valuator and exit strategist, assisted living, banking, business coaching, business and IT consulting services, financial planner, business cost reduction, employee benefits, HR services, electrical, HVAC, plumbing services, insurance, legal services, mortgage services, payroll services, and web design and development, SEO.
New members are welcome to attend meetings held weekly on Thursday 7:30AM-8:30AM at Timothy's, Danvers, 225 Newbury Street (Route 1 North), Danvers, MA 01923

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