New technology has made hyperlocal mobile advertising – where targeting can be constrained to individual towns or areas – much more affordable and accessible for entrepreneurs and smaller organizations. Particularly in this new landscape, local businesses have a tremendous amount to gain from mobile advertising. We will discuss the best options, price considerations, along with ways to maximize the effectiveness of each ad. Co-sponsored by the Small Business Development Center REGISTER
Andrew Smtih is the Product Marketing Specialist for Cidewalk, an mobile advertising network that allows business owners to instantly launch mobile ads in their local area.
Andrew is responsible for all content marketing across a wide variety of social media platforms, managing the marketing arm of the website, and developing email promotions. Additionally, he publishes Cidewalk's Call to Action blog which advises small business owners on how to create better promotions throughout the marketing mix.
Previously, Andrew has launched direct marketing campaigns, email promotions, and run large scale event promotions for small businesses, regional organizations, and large national brands