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Marketing B2C

Tue, Nov 17, 2015 @ 8:00 am - 10:00 am

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One thing is clear in today’s marketing landscape: the consumer is in control of their information and media choices. They are using multiple channels and information sources to make purchasing decisions. The job of reaching consumers is now harder than it has ever been. This session will give B2C marketers insights and tools they can use to create an omni-channel marketing strategy with the goal of getting their message to consumers during the online and offline evaluation process.
Co-sposored by MA Small Business Development Center
Co-sponsored by the Salem Chamber of Commerce


Gordon Plutsky

Gordon Plutsky, Bio

Gordon Plutsky, Director, Applied Intelligence
IDG Global Strategic Marketing Solutions

Gordon leads the teams responsible for program analytics and social media execution for the world’s largest tech media company. He is responsible for a global real time business intelligence and visualization platform to enable client program reporting and content analytics in the US and business units in the UK, Germany, Sweden and Australia.

He is also an adjunct faculty member at the Endicott College teaching marketing in the MBA program. Gordon has been named one of the most influential marketers to follow on Twitter (@GordonPlutsky) by Forbes; and one of the 50 Marketing Thought Leaders over 50 by Brand Quarterly Magazine

Gordon has a B.A. in Psychology from the State University of New York at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.

Gordon Plutsky

21 Advisors


Alexis DeVilling

As Account Supervisor at CTP, Alexis manages client relationships and brand strategies while leading the development process for clients' digital, creative, and media initiatives.

Her expertise is in successfully planning, analyzing, developing and implementing omni-channel marketing programs to meet client business objectives. An avid social media user and subject matter expert, Alexis specializes in B2B and B2C social and digital marketing strategy

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