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Marketing B2B: Best Practices

Tue, Oct 6, 2015 @ 8:00 am - 10:00 am

|Recurring Event (See all)

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B2B marketing has been forever changed by the internet and new technologies. Prospects have likely already been to your website (and your competitors’) before your sales people even speak with them. The idea of being proactive and actively attracting, engaging, and converting prospects is crucial to your business’ success. This session will discuss online (web, mobile, social, email) and offline (advertising, direct mail, sales) techniques for companies who specifically market and sell products and services to other businesses.
Co-sponsored by the MA Small Business Development Center and the Salem Chamber of Commerce


Gordon Plutsky

Gordon Plutsky, Bio

Gordon Plutsky, Director, Applied Intelligence
IDG Global Strategic Marketing Solutions

Gordon leads the teams responsible for program analytics and social media execution for the world’s largest tech media company. He is responsible for a global real time business intelligence and visualization platform to enable client program reporting and content analytics in the US and business units in the UK, Germany, Sweden and Australia.

He is also an adjunct faculty member at the Endicott College teaching marketing in the MBA program. Gordon has been named one of the most influential marketers to follow on Twitter (@GordonPlutsky) by Forbes; and one of the 50 Marketing Thought Leaders over 50 by Brand Quarterly Magazine

Gordon has a B.A. in Psychology from the State University of New York at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.

Gordon Plutsky

21 Advisors


Alexis DeVilling

As Account Supervisor at CTP, Alexis manages client relationships and brand strategies while leading the development process for clients' digital, creative, and media initiatives.

Her expertise is in successfully planning, analyzing, developing and implementing omni-channel marketing programs to meet client business objectives. An avid social media user and subject matter expert, Alexis specializes in B2B and B2C social and digital marketing strategy

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