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Making The Most of A Farmers Market

Wed, Apr 13, 2016 @ 8:30 am - 10:30 am

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You got your produce or products into a farmers’ market. Great. Now it’s time to grow your brand, your business, and your success. Come hear from those who have run a farmers’ market talk about what works, what doesn’t, and how to make the most out of a farmers’ market. | FREE
Speakers: Kylie Sullivan, Executive Director, Salem Main Streets
Estelle Rand, Director, Beverly Farmers’ Market
Co-Sponsored by: MA Small Business Development Center and the North Shore Alliance for Economic Development


Kylie Sullivan

Kylie Sullivan (she/her) has been Executive Director of Salem Main Streets since 2013. Kylie came to Salem Main Streets after seven years as a grants administrator at the Massachusetts Cultural Council, the State’s arts agency. She has worked with a range of nonprofits, community organizations, and educational institutions, with a particular focus on volunteer management, program coordination, and cultural economic development. She received an M.B.A. from Simmons School of Management and a B.A. in music from Wesleyan University.


Estelle Rand

Estelle M. Rand is a dedicated community leader well known for her work as the founder and director of the Beverly Farmers’ Market since 2009. Under her leadership the market has expanded from five vendors to more than 30 vendors attracting hundreds of visitors every Monday from June to October. She has written and won grants to increase access to farm fresh food for SNAP recipients and to expand the Free Music Series at the market.

Estelle’s love of local agriculture is rooted in her upbringing of sowing seeds, collecting eggs and harvesting real food on her family’s 40 acre farm in NH. She believes that the farmers’ market is a key to recreating a local food system on the North Shore that values local agriculture, locally produced goods, and the collective knowledge of gardening and preparing fresh, whole foods.

Estelle is an alumna of Colgate University where she studied Philosophy and Music. She has served as Beverly’s Ward 2 City Councilor since January 2014 and currently works at North Shore Community College. Estelle and her husband, Jonathan live in downtown Beverly with their children Miles, 10 years, and Magnolia, 8 years old.

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