Social media can be an effective tool to reach your customers and grow your business… if it’s used well. In this hands-on workshop, we’ll cover fundamentals of social media and how your business can take advantage of it. Discover how social media can be integrated into your communication plans. Find out the common pitfalls that prevent progress. Learn how to develop an effective strategy that you can start implementing immediately.
Speaker: Jennifer Powell, Owner, Excellent Writers Group
Co-sponsored by MA Small Business Development Center
Jennifer Powell works with businesses to develop their brand strategy and communicate their story so they can connect and engage with customers. She provides a comprehensive approach that includes integrated website content, blogging, social media strategy and delivery, and newsletters. A former business journalist and columnist for the Boston Herald, Jennifer has a passion for helping companies to get out their message and grow.
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