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If you have your own business, you’re automatically in sales and marketing. That means watching and understanding the importance of analytics surrounding your customers (market size, market trends, competition) and optimizing your marketing efforts, such as your website, social media presence and advertising effectiveness.
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Speaker: Gordon Plutsky, Director, Applied Intelligence, IDG Global Strategic Marketing Services
Co-sponsored by MA Small Business Development Center
Presenter
Gordon Plutsky
Gordon Plutsky, Bio
Gordon Plutsky, Director, Applied Intelligence
IDG Global Strategic Marketing Solutions
@GordonPlutsky
Gordon leads the teams responsible for program analytics and social media execution for the world’s largest tech media company. He is responsible for a global real time business intelligence and visualization platform to enable client program reporting and content analytics in the US and business units in the UK, Germany, Sweden and Australia.
He is also an adjunct faculty member at the Endicott College teaching marketing in the MBA program. Gordon has been named one of the most influential marketers to follow on Twitter (@GordonPlutsky) by Forbes; and one of the 50 Marketing Thought Leaders over 50 by Brand Quarterly Magazine
Gordon has a B.A. in Psychology from the State University of New York at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.
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