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Introduction to Business Management

Salem State University

352 Lafayette St. | Salem, MA 01970

Sat, May 11, 2019 @ 8:00 am - 12:00 pm

Cost: $250.00

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Introduction to Business Management

Saturdays, May 11 & 18, 2019

The Enterprise Center at Salem State University

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Participants will learn fundamental business skills with real world application; specifically, the basics of ownership, entrepreneurship, management, marketing and financial literacy.  Business management skills enhance the ability to define and build a clear business advantage. The workshop presents how to set the infrastructure, maximize key resources, and manage the big picture, and define key performance indicators.  Using good judgment and effective problem-solving skills based on a sound design all have an effect on the bottom line. Participants will learn how to enhance their ability to create and influence business operations and provide the additional edge that will lead to long lasting success.
Module One: Entrepreneurship: The Market and Competition

  • Is the Venture Lucrative?
  • Is There Competition?
  • How Can You Set Yourself Apart from The Competition?
  • How Is the Customer Prospect?

Module Two: Basics of Starting a Business

  • Decide on a Name
  • Legal Structure of Business
  • Register the Business
  • Choose a Location: Physical or Virtual
  • Hire an Accountant

Module Three: Create a Business Plan

  • What Should Be Included in The Business Plan?
  • Gather Documentation
  • Develop Business Plan Outline
  • Draft Business Plan

Module Four: Common Marketing Types (I)

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing

Module Five: Common Marketing Types (II)

  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing

Module Six: The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

 Module Seven: Risk Management Strategies

  • Continuous Assessment
  • Internal and External Factors
  • Making Adjustments and Corrections
  • Knowing When to Pull the Trigger or Plug

Module Eight: Financial Literacy (I)

  • Assets
  • Financial Ratios
  • Liabilities
  • Equity

Module Nine: Financial Literacy (II)

  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Module Ten: Business Acumen in Management

  • Talent Management
  • Change Management
  • Asset Management
  • Organizational Management

NOTE: A parking permit will be emailed to all registered/paid participants shortly before the class date. 
In-Person Class Refund Policy: 100% refund before the first class meeting; 50% before the second class meeting. No refunds after the second class meeting.
Online Class Refund Policy:  In the case of a Salem State Online class, 100% refund before the scheduled start date. No refunds once the Salem State Online class begins. For all other online classes (Gatlin, Ed2go, or MindEdge) no refunds of any kind will be issued). Please call Andrea DiVirgilio at 978-542-6302 for more information


Jim Ognibene

Jim has studied and taught in the field of Organizational and Talent Development for two decades. He and his team have designed & delivered leadership development and customer service programs including over 1300 full and half day professional development workshops. He has grown tremendously through giving and receiving hundreds of one on one coaching and mentoring sessions. Human development is the common theme along his career path: Director, Organizational Development, State Government; Customer Service Trainer and Leader in several private sector organizations; Manager of Volunteers at the Greater Boston Food Bank and Business Education Teacher in a private high school. His experience pans all four key sectors: private, public, education and nonprofit.

Jim has a Bachelor of Science in Business Administration, Marketing from George Mason University, Virginia and a Masters of Education in Instructional Design from the University of Massachusetts, Boston.

Jim Ognibene

Visioneer Consulting

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