WHAT IS INBOUND MARKETING AND WHY IT WORKS

The old sales and marketing playbook is changing.

• 86 percent of TV ads are skipped;
• 92 percent of people unsubscribe from email;
• 44 percent of direct mail is never opened; and
• 200 million people are on Do Not Call lists.

 
There is a powerful way to attract customers: provide them with something they will love through inbound marketing. Inbound marketing is a data driven approach to marketing that attracts people to your website and brand, then  converts them into customers. When you use inbound marketing customers come to you; people who are looking for your product/service find you instead of you trying to find them.
 
In this session we’ll talk about :

• The growth and importance of inbound marketing;
• Where you want to attract prospects and customers: your website, logs, interactive tools, photos, infographics, videos, podcasts, white papers and ebooks; and
• How to publish the right content in the right place at the right time.

Register Here

Speaker: Cam Mirisola-Bynum
Communications Director, Grant Marketing

Co-sponsored by MA Small Business Development Center

Presenter

Cam Mirisola-Bynum

Cam Mirisola-Bynum
Communications Director, Grant Marketing

Cam has an extensive background in publishing and communications, with a diverse skillset in content creation and development, editing, and marketing, and holds a BA in communications arts & sciences with a minor in English. Prior to joining Grant Marketing, Cam was senior editor of a regional adventure and discovery magazine distributed in 11 states, and is adept at synthesizing details to create core messaging. She has been in customer-facing business endeavors her entire professional career.

In her role as Communications Director at Grant Marketing, Cam strategizes and guides clients through inbound and content marketing practices that help capture leads and increase company growth. Grant Marketing is a certified HubSpot Partner and Cam holds an inbound certificate through the HubSpot Academy.