The Enterprise Center is staying informed of the latest news regarding the COVID-19 Virus and coordinating with Salem State University. To the extent possible, we are mirroring their preventative measures to help mitigate the spread of the COVID-19 Virus. This has impacted the delivery of our onsite programs which are postponed until after May 15, 2020. In the meantime, please continue to visit our website for program scheduling and other updates. Please know that we are exploring virtual delivery of our programming and will post this information on our website should it materialize. Please continue to check our website for updates.
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Coronavirus (COVID-19) Business Impact Survey

These are exceptionally difficult times for businesses experiencing the impact and uncertainty of the Coronavirus (COVID-19). We would like to assist our business community by conducting this Coronavirus (COVID-19) Business Impact Survey. The impact data that you can provide is valuable to federal, state, and local leaders as they make resource response decisions. We will share this data with them.

Working together, we can help those who are helping us. Please complete this Coronavirus (COVID-19) Survey and share the link with other businesses and networks. It will be available to be taken until Wednesday, April 1, 2020.

ENCUESTA DE IMPACTO COMERCIAL DE CORONAVIRUS (COVID-19)

Estos son tiempos excepcionalmente difíciles para las empresas que experimentan el impacto y la incertidumbre del Coronavirus (COVID-19). Nos gustaría ayudar a nuestra comunidad negociante mediante la realización de esta Encuesta de Impacto Comercial de Coronavirus (COVID-19). Los datos de esta, llegarán a los líderes federales, estatales y locales a medida que tomarán decisiones importantes sobre recursos en su comunidad y negocio. Compartiremos estos datos con ellos.

Tu cooperacion con esta encuesta nos ayudará a proveer mejor recursos. Complete esta encuesta de Coronavirus (COVID-19) y comparta el la encuesta con otras empresas y redes. Estará disponible hasta el miércoles 1ro de Abril del 2020.

Gracias,
Laura Swanson, Directora ejecutiva
The Enterprise Center

Haga clic aquí para completar nuestra encuesta

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POSTPONED – new date to be determined: HOW TO USE WORDS TO BUILD BRAND AND DEMAND

Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Tue, Mar 24, 2020 @ 8:30 am - 10:30 am

  • This event has passed.

Learn how to write marketing copy that is powerful and persuasive — whether you’re creating ads, email, social media, direct mail, a website, or more — including quick tips, valuable tools, and lots of real-world examples.

Speaker: Alex MacAaron, Creative Director & Queen B, B Direct Marketing Communications

Presenter

Alex MacAaron

Alex MacAaron
Creative Director & Queen B
B Direct Marketing Communications

Alex has more than three decades of experience in direct marketing, advertising, and new media communications in Boston and New York.

Prior to founding B Direct, key agency positions included COO and ECD for Direct Results Group/SourceLink; and VP/CD positions for Berenson, Isham & Partners; Cuneo Sullivan Dolabany; and Redgate Communications.

Over the years, Alex has developed and implemented integrated marketing campaigns for clients such as IBM, Bank of America, Forrester Research, Blue Cross/Blue Shield, Polaroid, Target, Sears, Eddie Bauer, Club Med, NYNEX, State Street Bank, Stride Rite, HBO, General Electric, and Chevrolet.

She’s the recipient of dozens of advertising industry awards, including multiple DMA Gold ECHO Awards; the BPME Gold Award for Broadcast Promotion; and the “Best of Show” Silver Microphone award for a jingle package. Alex has judged the ECHOs, the Caples, and numerous regional shows. She was a featured speaker at the DMA’s Annual Conventions in New Orleans and Atlanta. She has also taught at local universities and frequently lectures for various business associations.

A past President of the New England Direct Marketing Association, and author of an acclaimed business book: The New Marketing Conversation, Alex was recognized as New England’s Direct Marketer of the Year in 2008.

When she isn’t working for clients, Alex uses her writing talents as a weekly contributor to the online magazine Women’s Voices for Change, where she covers movie, theatre and television reviews, as well as lifestyle pieces. She's a featured critic on Rotten Tomatoes. She’s also the author of Lovin’ the Alien, the book and one-act play based on her popular parenting blog.

An almuna of Tufts University and Hunter College High School, Alex is a native New Yorker. She currently lives in Marblehead, MA with her husband, daughter, and miniature dachshund, Zydeco.

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