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HOW TO CREATE BUZZ FOR YOUR BUSINESS
Enterprise Center at Salem State University
121 Loring Ave | Salem, MA, 01970
January 9, 2020 @ 8:30 am - 10:30 am
Get media coverage for you and your company by knowing how and when to pitch your story for the best chances of success. Learn ways to work with different media to become a trusted and reliable source for your product or service.
Speaker: David Thomson, Principal, Thomson Communication
David Thomson draws upon 25 years of marketing, sales, public relations, journalism and entrepreneurship experience to steer the growth of Thomson Communications, a public relations firm based in Middleton, Massachusetts. Before founding Thomson Communications, David spent ten years at Verizon Wireless (and its legacy companies). While at Verizon Wireless, he held positions in sales, marketing and senior regional management, including Director of Marketing for New England-with responsibility for all marketing, public relations, advertising, promotion, and events.
Whether providing strategic counsel to executives and clients, pitching media, negotiating sponsorships, planning special events, developing marketing campaigns, or implementing program tactics, Thomson invests an array of talents to create award-winning campaigns that meet and exceed client expectations. Thomson and his team work to develop unique programs to differentiate clients, regardless of industry. In addition, he has realized success at negotiating large-scale sponsorships, as well as supportive agreements to assist non-profit organizations that often do not have necessary capital to orchestrate large budget activities.