Learn how to craft your message to relate to different customer types. This session will give you tools to help define the personalities of your customers and then write messaging that appeals specifically to them.
Speaker: John King, President, Headway Strategy Consulting
Co-sponsored by MA Small Business Development Center
John W. King, II
John’s goal as President/Owner of Headway strategy Consulting is to provide coaching and advisory assistance to individuals and organizations to help them; Convert Chaos into Structure, Bring new concepts into reality and Develop the supporting goals to achieve improved results. He brings over 40 years of experience working in different industries such as retail, manufacturing, distribution, insurance, aerospace and defense, and various services organizations in management or consultative roles. He has deep experience with developing, implementing and managing systems and processes. This experience has provided him with a unique perspective on people, process and technology associated with overall business operations that he can provide to his clients. In addition, he has been involved with youth organizations for over 20 years as a volunteer leader and trainer.
Most recently, John has begun to provide additional thought leadership for entrepreneurs, small and midsize business on his podcast series “Making Headway” which can be accessed through his website. He also hosts a local access cable show for the Greater Beverly Chamber of Commerce called “Voice of Business”. He written a book titled “The Compass Approach” which focuses on the organizational and leadership skills which are so important in running a business. He has started Peer to Peer CEO group for saller-mid sized businesses in the Boston area.
MBA : Information Systems
Case Western Reserve University, Cleveland, Ohio, USA
BBA: Organizational Behavior
University of New Hampshire, Durham, NH, USA:
(508) 641-5543 JWKii@comcast.net
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.