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Understanding consumer behavior, cultural traits, and beliefs is critical to your success in entering or expanding your business to Hispanic and multicultural markets. Learn strategies to establish rapport and build solid business relationships.| FREE
Speaker: Eduardo Crespo, CEO, Hispanic Market Solution
Co-sponsored by MA Small Business Development Center
Co-sponsored by the North Shore Alliance for Economic Development
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Presenter
Eduardo Crespo
BIOGRAPHY
Eduardo Crespo is an immigrant from Ecuador and a bilingual/bicultural entrepreneur with over 25 years of national US Hispanic/Multicultural marketing, advertising, PR, diversity and inclusion experience. Increasing awareness about these markets, providing strategic direction, generating new business, creating “out of the box” solutions, compelling campaigns, and connecting brands with US Hispanic/Multicultural media or directly with consumers are his core strengths.
Eduardo is the founder and CEO of Hispanic Market Solution, a Methuen bsed company that specializes in helping companies Understand, Reach and Service (URS methodology) the US Hispanic/Multicultural markets. This framework has catapulted him to the national spotlight and is a sought after speaker at major conferences. Eduardo can be reached at ecrespo@hispanicmarketsolution.com and his LinkedIn profile is http://www.linkedin.com/in/eduardocrespo.
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