*Please note: participants must bring their own laptops and tablets to this event!
This workshop is for companies that want to take their analytics to the next level. Today, consumers move seamlessly from the physical world to the digital world and back again, so understanding how they interact with your brand on the web can be challenging. However, Google Analytics is here to help! We will talk about the Google Analytics basics and how the platform can be leveraged to better understand how you are reaching your audience and how they interact with your web presence once they find you.
Anthony Phalen is an Account Executive at Google. He is a member of Google's Health Services team and works with large health systems helping them plan, implement, measure, and improve their digital marketing strategies across all of Google's properties.
Anthony has worked at Google for almost 4 years. He started at Google in San Francisco working with clients in the education space optimizing their digital marketing strategies. Anthony then moved back east to the Cambridge, MA office to work with small and medium businesses on their digital marketing tactics before joining the Health Services team.
Outside of his core role, Anthony works on the Community Affairs team in Cambridge and works on the nonprofit and entrepreneur outreach efforts. He is also a member of Google Corps, an organization within Google that trains nonprofits on the Google for Nonprofit product suite (Google Apps, AdWords, Analytics, YouTube, One Today, G+, etc.) to help nonprofits use Google tools to accelerate and maximize their impact.
A graduate of Swarthmore College, Anthony grew up in a suburb of Boston and loves both playing and watching all sports.