Most websites today have a free tool called Google Analytics installed on them. But most website owners rarely look at their Googlen Analytics account, assuming they know what to look for. That’s a shame, because an Analytics account can tell you a lot about the health and effectiveness of your website and your online marketing efforts.
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Speaker: Hans Riemer, Founder and President, Market Vantage
Co-Sponsored by: MA Small Business Development Center
Hans Riemer has over 30 years of experience in marketing and sales for technology companies, including 4 years based in Europe. He has led marketing communications and product management programs for companies like Apollo Computer, Hewlett Packard, and Novell. He served as VP of Marketing for UltiMap Corporation, and more recently as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products.
Hans began leveraging the Internet for marketing in 1996, when he designed and built an e-commerce website that supported secure on-line ordering for a company he co-founded. He launched his first AdWords campaigns in 2001, when clicks still cost 10 cents, which meant that getting an education was a lot cheaper than it is today.
In 2002, he founded Market Vantage and since then he and the members of his team have designed and managed hundreds of successful Internet marketing and lead generation campaigns for a wide variety of organizations.
He holds a BA degree from the University of Massachusetts in Amherst where he studied architectural design as an undergraduate followed by graduate studies in computer science.
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