Google AdWords is the most powerful and sophisticated advertising platform ever created. What better time to get your message in front of a prospect than at the exact moment when they have expressed an interested in what you sell by typing a relevant keyword into a search engine? What better way to target your message than by zeroing in on the actual keyword the person is seeking information about?
If only it were that simple! Perhaps you’ve received a card in the mail from Google inviting you to give it a try. Maybe you’re already an AdWords user but are struggling to make it perform profitably. Or maybe you’ve wanted to get in the game but have held back because you’re heard stories of money spent with little or nothing to show for it. Any way you slice it, jumping into Google AdWords without knowing what you are doing is no longer an option. If you’ve got the bankroll and the patience, you may eventually get an education, but it won’t be cheap.
In What the Pros Know, we look behind the curtain at the machine that generated over $50 Billion in revenue for Google last year. We’ll take a practical approach on how to get started, how to structure an account and set up campaigns including best practices. Topics will include terminology, features and strategies but we’ll keep things in layman’s terms. This session should be understandable by anyone with some basic knowledge of marketing. Finally, we’ll cover the most common mistakes that amateurs make and how to avoid them.
Let’s be honest. Two hours is not nearly enough to become an AdWords expert. But you will come away from this workshop knowing a lot more about this fascinating marketing engine. You’ll “know what you don’t know,” but more importantly, you’ll know where most of the land mines are buried. What you decide to do next is up to you.
Hans Riemer has over 30 years of experience in marketing and sales for technology companies, including 4 years based in Europe. He has led marketing communications and product management programs for companies like Apollo Computer, Hewlett Packard, and Novell. He served as VP of Marketing for UltiMap Corporation, and more recently as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products.
Hans began leveraging the Internet for marketing in 1996, when he designed and built an e-commerce website that supported secure on-line ordering for a company he co-founded. He launched his first AdWords campaigns in 2001, when clicks still cost 10 cents, which meant that getting an education was a lot cheaper than it is today.
In 2002, he founded Market Vantage and since then he and the members of his team have designed and managed hundreds of successful Internet marketing and lead generation campaigns for a wide variety of organizations.
He holds a BA degree from the University of Massachusetts in Amherst where he studied architectural design as an undergraduate followed by graduate studies in computer science.
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.
Tue, Feb. 27, 2024 - 8:30am - 10:00am
Wed, Feb. 28, 2024 - 8:30am - 10:00am
Thu, Mar. 7, 2024 - 8:30am - 10:00am