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Google Adwords 2.0

Thu, Oct 1, 2015 @ 8:00 am - 10:00 am

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Back by popular demand! Our March workshop on the power of Google AdWords was so well received, we’re offering a second, more advanced workshop on how you can get the most of your AdWords campaigns.
Thinking about running ads on Google’s AdWords advertising platform but not sure where to start? Are you using it but you know you could do better?
AdWords is the cornerstone of Google’s $60 Billion in annual revenues. It’s the most advanced engine for targeted advertising ever created. Plus, it can also provide valuable market analysis and feedback.
But don’t be fooled. There’s much more to AdWords than picking some keywords, writing some ads, and deciding how much money you’re willing to spend per day on clicks. AdWords has literally hundreds of options you can configure. Some can help you dramatically. Others can drain your budget fast and give you nothing in return. And, of course, on the creative side of things, like your ad copy and image ads, the possibilities are endless.
In this workshop, we’re going to review the most important fundamentals, then explore some AdWords features that most people don’t even know exist. We’ll show you how to structure your AdWords account correctly while avoiding the expensive mistakes that 90% of AdWords advertisers make.
Got questions? Bring them! We’ll devote the last 20 minutes to answering as many as we can.
Co-sponsored by MA Small Business Development Center
Co-sponsored by the North Shore Alliance for Economic Development



Hans Riemer

Hans Riemer has over 30 years of experience in marketing and sales for technology companies, including 4 years based in Europe. He has led marketing communications and product management programs for companies like Apollo Computer, Hewlett Packard, and Novell. He served as VP of Marketing for UltiMap Corporation, and more recently as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products.

Hans began leveraging the Internet for marketing in 1996, when he designed and built an e-commerce website that supported secure on-line ordering for a company he co-founded. He launched his first AdWords campaigns in 2001, when clicks still cost 10 cents, which meant that getting an education was a lot cheaper than it is today.
In 2002, he founded Market Vantage and since then he and the members of his team have designed and managed hundreds of successful Internet marketing and lead generation campaigns for a wide variety of organizations.

He holds a BA degree from the University of Massachusetts in Amherst where he studied architectural design as an undergraduate followed by graduate studies in computer science.

Hans Riemer

President and Founder
Market Vantage

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