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GETTING IT RIGHT: BUILDING AN EFFECTIVE BRAND

Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Thu, Apr 28, 2016 @ 8:30 am - 10:30 am

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Branding is one of the most important aspects of any business. Getting it right, managing your brand and using it to propel the organization forward is achievable—even with limited resources. Learn how in this interactive session that welcomes discussion of your own brand and marketing challenges. | FREE
Speaker: Cara Hutchins, Founder and Principal, Communications, Ink
Co Sponsored by: MA Small Business Development Center
 
 

Presenter

Cara Hutchins

COMMUNICATIONS, INK™
MARKETING INSIGHT, PROVEN EXPERIENCE


Cara McCarthy Hutchins



Cara McCarthy Hutchins is Principal and Founder of Communications, Ink, a full-service marketing company based in Beverly, MA. Cara is a hands-on entrepreneur who builds brands by creating links between people and experiences. Cara is a frequent lecturer on branding and her work has been awarded numerous Hermes, Davey, Marcomm and Association of Graphic Communications Awards. Prior to founding her own company, Cara worked as the Advertising Manager at State Street Bank & Trust Company, Director of Investor Relations at Presidio Oil Company and a mortgage trader at Salomon Brothers. She has an AB from Vassar College and an MBA from Babson College. Cara lives in Prides Crossing with her family and incorrigible dog.

Cara Hutchins


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