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Event Planning: From Start to Finish

Salem State University

352 Lafayette St. | Salem, MA 01970

Wed, Mar 4, 2020 @ 8:30 am - 3:00 pm

Cost: $110.00

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Event Planning From Start to Finish


March 4, 2020

8:30 am – 3 pm


Learn how to expertly craft any event from start to finish and wow your attendees, colleagues, and boss. Topics including how to create a timeline and budget, work with various vendors and navigate and negotiate contracts will be thoroughly discussed. Leave the class feeling confident that you can create your next event to reach your target audience, engage with them, and be profitable.
Course Outline:
Event types, Pros, Cons and Differences
Vendors (Venues, Caterers, AV, Photographers and Videographers, Entertainment)
Event Contracts, Negotiations and Concessions
Event Documents (Timeline, Budget, Sponsor Tracking)
Registration and Tracking Management
Guest experience
How to prepare a speaker
How to select a site
Marketing your event
How to track the success of an event
Ideas to make your event stand out
Event Sponsorship
In Kind Donations and Partnership
Your Role Onsite
The Week Before an Event
Event insurance 101
Onsite Toolkit
Contingency Planning
Post Event Wrap up
Planning resources
NOTE: A parking permit will be emailed to all registered/paid participants shortly before the class date. 
In-Person Class Refund Policy: 100% refund before the first class meeting; 50% before the second class meeting. No refunds after the second class meeting.
Online Class Refund Policy:  In the case of a Salem State Online class, 100% refund before the scheduled start date. No refunds once the Salem State Online class begins. For all other online classes (Gatlin, Ed2go, or MindEdge) no refunds of any kind will be issued). Please call Andrea DiVirgilio at 978-542-6302 for more information


Jennifer Whitman

Jennifer Saphier Whitman is an event producer based on Massachusetts' North Shore. She started Saphier Events in 2007 and has turned the company into a full-service event production, cause marketing, and venue sales company. They work closely with non profit and small business clients to position them for maximum brand exposure and fundraising opportunity. The team at Saphier Events specializes in flawless event execution and uses their backgrounds in event planning, project management, gorilla and B2B marketing, social media, and sales to expertly position events. They understand that each event is more than a party. Every planning decision needs to be carefully thought out to engage donors or customers and position the organization to maximize brand exposure and return on investment.

She also leads the Sales Department at The Cyclorama at the Boston Center for the Arts and has helped exceed their sales goal for the last eight fiscal years. Jennifer graduated from Northeastern University with a degree in business and currently resides in Swampscott with her husband and two sons.

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