- This event has passed.
Ignored….or engaged? Is your email marketing working—or NOT working—to capture the attention and interest of your audience? What you say, and the way you say it (tone, date & time, frequency) determines how you will attract, engage and be “share worthy” to your audiences.
In the first part of this seminar, you will learn timesaving tips, techniques and apps that will help you and your content succeed in the online world.
In the second part of this presentation, we’ll take a deeper dive into the mechanics of truly effective subject lines to get your emails opened. We’ll cover:
- The three keys that make or break your subject line;
- What works in capturing your readers’ attention; and
- Length, brand, urgency and offers – how to make them work for your subject lines.
Get your audience’s attention and get the response you desire with your online marketing. Whether you are trying to get read, realize revenue, increase your reach, inspire donors or gain referrals, this is the workshop for you.
Speaker: Jeannine O’Neil, Founder, JO Social Branding and Constant Contact Authorized Local Expert
sponsored by MA Small Business Development Center
Jeannine O'Neil, owner of JO Social Branding, is a digital media strategist who educates business owners on how to make the best use of their social media and email marketing. With 8+ years in the Marketing Communications industry, Jeannine takes her knowledge and educates professionals on social media and email marketing platforms. Those who work with Jeannine learn to strategize their digital marketing as well as understanding the tools, knowledge and skills to be successful with their digital marketing needs.
Through JO Social Branding, she has positioned herself as a thought leader in the social media marketing industry. Jeannine blogs once a week, has a bi-weekly newsletter titled, “Social Eyes”. In addition, in 2014 she became a Constant Contact Solution Provider and Authorized Local Expert. This allows Jeannine to speak to organizations’ employees and members about the benefits and nuances of digital marketing. Jeannine has been featured on Blogher, a national blogging community as well as the International Blogging Association.
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.