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What used to work in SEO just a few years ago won’t work today. Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders.
In this workshop you will learn:
- The step-by-step actions you should take in the next 12 months to substantially increase your revenues.
- Powerful strategies based on the 10,000 keyword study from Searchmetrics, including the latest Google ranking factors, like content, social signals, technical factors, backlinks, user signals, and user experience
- Highlights from the Orbit Media study of 1,000 bloggers and what they do to stand out.
We’ll discuss cutting-edge topics that go way beyond just “add keywords” and “add more content.”
- Why click-through-rate, time-on-site, and bounce rate are more important than ever’
- Why merely having keywords in your meta tags and copy is not enough;
- How the length of your content can affect your search rankings;
- How video and podcasts can enhance your thought leadership and improve your mobile user experience and search rankings at the same time;
- Why links are still significant, especially deep links to inner pages;
- The extremely high correlation between social signals and ranking position; and
- How your website load time can directly affect your search rankings, especially on mobile devices
This workshop will leave you with 12 must-do action steps for success, based on data from industry leaders, as well as a list of ridiculously great tools you can use to speed up your process and spy on competitors. In today’s hyper-competitive SEO landscape, your either need to do SEO deeply or don’t waste time doing it at all.
Speaker: John McDougall, President, McDougall Interactive
Co-sponsored by MA Small Business Development Center
John McDougall is the founder and CEO of McDougall Interactive, an award-winning agency specializing in SEO, social media, paid search, blogging, content marketing, conversion optimization, PR and, most importantly, fusing them together and tracking return on investment. With a background in music and the arts, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization. John’s new book, Web Marketing On All Cylinders is now available for sale on Amazon.com and is published by Intera Press.
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.