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Design Secrets of Great Marketing Materials

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Thu, Oct 20, 2016 @ 8:30 am - 10:30 am

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What goes into producing effective marketing materials? Learn best practices for using and combining fonts, color, icons/symbols and “white space.” We’ll cover proper color formatting for print vs. the web as well as using correct file formats (pdf, jpg, eps), plus software programs for creating print materials, PowerPoint presentations, websites, and more. | FREE
 
Speaker: Craig Grant, Owner, Craig Grant Creative
Co-sponsored by MA Small Business Development Center

Presenter

Craig Grant

Craig Grant, Creative Director, The Gold Group and CraigGrantCreative
With more than 25 years working in various ad agencies, as a freelancer, and in-house, Craig has developed creative for a variety of clients: Au Bon Pain, BodyWorlds, Fidelity, Hasbro, Natixis, Mass. Dept. of Public Health, SUBWAY, Vertex, and the inevitable “and many more”.
Craig holds a BFA from Mass. College of Art and Design. He also earned a web design certificate from BU CDIA. Craig is knowledgeable in Adobe CC, Office, Keynote and more. For 11 years, he’s been an adjunct professor at Emerson College, teaching design classes to MARCOMM seniors.
Craig believes in pro bono work, and helped create The Super Hunger Brunch, which has raised over $1.5 million for the Greater Boston Food Bank and is in its 25th year. He’s also provided pro bono work for The Northeast Arc and the March of Dimes.
For 22 years, he has lived in Swampscott with his wife, two college-aged children, multiple dogs, cats, and a blue-tongued skink.

Craig Grant


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