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Creativity and Innovation

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Fri, Nov 1, 2019 @ 9:00 am - 3:30 pm

Cost: $110.00

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Creativity and Innovation

Friday, November 1, 2019

9 am – 3:30 pm

The Enterprise Center at Salem State University

Register Now

According to Steve Jobs, Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.
Massachusetts was recently ranked second (after California) as the most innovative state in the United States, according to the Bloomberg US State Innovation Index.
Creative thinking is the foundation for innovation; innovation is the process that transforms creative ideas into products, services, and processes.  We want to cultivate the ability to imagine and generate new ideas with enough speed and agility to successfully implement them in our new complex and matrixed marketplace. Think about what problems your customers are trying to solve.  How might you help them find new answers to old problems? There is no such thing as a perfect plan.  Assume that your first idea is partially right and partially wrong, then go out and learn and reassess your approach. Innovators question, observe, network and experiment. These four actions trigger associative thinking, which help to put ideas together to create something new.
Module One: Getting Started

  • Workshop Objectives

Module Two: What Is Creativity?

  • Divergent Thinking
  • Problem Solving
  • Imagination and Inspiration
  • Something Out of Nothing

Module Three: Getting Inspired

  • Introspection
  • Read More
  • Removing the Mental Block
  • Art Inspires Art

Module Four: Beating Procrastination

  • Get Rid of Clutter
  • Self-Imposed Limitations
  • Build on Small Successes
  • Don’t Start at the Beginning

Module Five: Improving Your Creative Mindset (I)

  • Open Mind
  • Do Not Judge
  • Positive Mindset
  • Ask Why?

Module Six: Improving Your Creative Mindset (II)

  • Make Associations
  • Keep a Journal
  • Question Assumptions
  • Creative Confidence

Module Seven: Curiosity

  • Spark Your Curiosity
  • Curiosity is the Engine of Creativity
  • Engage
  • Ask Open-Ended Questions

Module Eight: Take Risks

  • Be Confident
  • Scared to Fail?
  • Fake It Till You Make It
  • Afraid to Be Judged

Module Nine: Think Like a Child

  • Daydream
  • Be Curious
  • Play Games
  • Experiment

Module Ten: Environmental Factors

  • Work Area
  • Additional Environments
  • Get Enough Sleep
  • Variables

Module Eleven: Individual Brainstorming

  • Generate A Lot of Ideas
  • Mind Mapping
  • Visualization
  • Organize and Bring Ideas Together

NOTE: A parking permit will be emailed to all registered/paid participants shortly before the class date. 
In-Person Class Refund Policy: 100% refund before the first class meeting; 50% before the second class meeting. No refunds after the second class meeting.


Jim Ognibene

Jim has studied and taught in the field of Organizational and Talent Development for two decades. He and his team have designed & delivered leadership development and customer service programs including over 1300 full and half day professional development workshops. He has grown tremendously through giving and receiving hundreds of one on one coaching and mentoring sessions. Human development is the common theme along his career path: Director, Organizational Development, State Government; Customer Service Trainer and Leader in several private sector organizations; Manager of Volunteers at the Greater Boston Food Bank and Business Education Teacher in a private high school. His experience pans all four key sectors: private, public, education and nonprofit.

Jim has a Bachelor of Science in Business Administration, Marketing from George Mason University, Virginia and a Masters of Education in Instructional Design from the University of Massachusetts, Boston.

Jim Ognibene

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