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You’ve put endless hours into lead generation, and now it’s time to convert them to long-lasting customers. Before you seal the deal, it’s crucial to nurture your prospects with information they find relevant.
In this workshop, you will learn the ins and outs to pampering your prospects through content marketing. We’ll talk about the importance of content strategy when thinking about your digital ecosystem, including email marketing and social media. At the end of this workshop, you will have the tools you need to develop, execute and measure a nurture program aimed at converting and retaining prospects and clients.
Gordon Plutsky, Bio
Gordon Plutsky, Director, Applied Intelligence
IDG Global Strategic Marketing Solutions
Gordon leads the teams responsible for program analytics and social media execution for the world’s largest tech media company. He is responsible for a global real time business intelligence and visualization platform to enable client program reporting and content analytics in the US and business units in the UK, Germany, Sweden and Australia.
He is also an adjunct faculty member at the Endicott College teaching marketing in the MBA program. Gordon has been named one of the most influential marketers to follow on Twitter (@GordonPlutsky) by Forbes; and one of the 50 Marketing Thought Leaders over 50 by Brand Quarterly Magazine
Gordon has a B.A. in Psychology from the State University of New York at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.
As Account Supervisor at CTP, Alexis manages client relationships and brand strategies while leading the development process for clients' digital, creative, and media initiatives.
Her expertise is in successfully planning, analyzing, developing and implementing omni-channel marketing programs to meet client business objectives. An avid social media user and subject matter expert, Alexis specializes in B2B and B2C social and digital marketing strategy
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