WHAT ARE YOUR COMPETITIIVE AND COMPARATIVE ADVANTAGES?

What is your competitive advantage?  What is your comparative advantage?  What problem are you trying to identify and for whom?  Learn the the answers to these questions which are critical to a business’s success.

 
 
Speaker: Doug Bates, Principal, Aderit Internet Marketing Consulting
The Business Plan Program and Competition workshops are a series of monthly opportunities for business owners to learn key components of writing successful business plans.  This series is developed for people who are thinking of planning to participate in the competition in December 2018 but it is open to all who are interested.  These are stand-alone workshops and do not need to be taken in order.

Presenter

Doug Bates

Doug Bates,Principal, Aderit Internet Marketing Consulting
Doug Bates is the co-founder of Apredica, which placed first in the 2006 North of Boston Business Plan contest and was then acquired by Cyprotex PLC in 2010. Doug is currently an angel investor, investing with Walnut Venture Associates and Hub Angels. He also manages Aderit, an internet marketing consulting firm. Doug previously had marketing management roles at Aquent, Signet Bank, Providian, and The Franklin Mint. He received his A.B. from Dartmouth, M.B.A. from the Johnson School at Cornell, and his M.S. from the University of Pennsylvania.