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Can "Authority Marketing" Work For You?

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Thu, Sep 15, 2016 @ 8:30 am - 10:30 am

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Becoming a perceived authority can bring you business.
By focusing your marketing around your expertise, you build your personal brand and show the depth of your team’s knowledge. Through books, blogs, podcasts, and videos, you can become a “go-to” expert and gain respect, referrals, and higher fees. | FREE
Speaker: John McDougall, President and CEO , McDougal Interactive
Co-sponsored by MA Small Business Development Center

Presenter

John McDougall

John McDougall is the founder and CEO of McDougall Interactive, an award-winning agency specializing in SEO, social media, paid search, blogging, content marketing, conversion optimization, PR and, most importantly, fusing them together and tracking return on investment. With a background in music and the arts, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization. John’s new book, Web Marketing On All Cylinders is now available for sale on Amazon.com and is published by Intera Press.

John McDougall


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