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CANCELLED – Business Law 2.0 – Navigating Business Ownership in the Digital Age (3 Sessions)

Salem State University

352 Lafayette St. | Salem, MA 01970

Thu, Jun 2, 2016 @ 8:00 am - 5:00 pm

Cost: $150.00

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In 2016 nearly every growth business is a technology business.  Whether you create, sell or simply use technology in your day-to-day operations, it is at the heart of what you do.  If the idea of one week (or even one day) with no mobile or IP phones, no internet access, and no access to electronically stored data, strikes fear in your heart, then this is the course for you.  As the way businesses operate has evolved over the past 20 years, so has the law governing how you use technology in your business.
In this class we will focus on three areas of your business most impacted by these new rules:

  • Marketing – from websites to text messaging to affiliate networks, there are multiple tools to reach your current and future customers. We will discuss the legal considerations for various marketing approaches and how to stay on the right side of state, federal and international rules and regulations.
  • Data – your business maintains data about your employees, contractors, and customers. In this age of the “data breach” it is imperative to understand your obligations as a business owner, including working with third party vendors, to protect this data.
  • Development – you are always in the process of defining and redefining your brand and product and services offerings. We will discuss how intellectual property laws have evolved in response to changes in technology and how to protect your company and its assets.

This training is great for  Business Owners and Managers as well as Marketing and IT Services Providers
NOTE:  This class meets 3 times, Thursday evenings from 7 – 9:00 pm, June 2-16, 2016 at Salem State University.  A parking permit will be emailed to you before the first class meeting.  


Louise Leduc Kennedy

Louise Leduc Kennedy is a business law attorney with extensive experience advising technology companies on strategic and commercial matters including: software commercialization, cloud computing, strategic alliances and all aspects of on-line business and contracting. She has advised start-ups, mid-sized private and public companies as well as Fortune 100 enterprises in a variety of matters that also include mergers and acquisitions, employment law issues and open source software strategies.
Louise particularly enjoys working with small and medium-sized entrepreneurial businesses. Advising highly creative professionals who are excited about their products and services is, quite simply, fun. Before launching West Hill, Louise determined that these were the types of companies that were most in need of her unique skills.
Under her leadership, West Hill is dedicated to advancing work-life as a business strategy by integrating work, family and community into its definition of success. Accordingly, the firm offers vast business and legal experience at reasonable rates and with innovative billing arrangements in exchange for the opportunity to work with these exciting companies on a flexible schedule.
Prior to forming the firm, Ms. Kennedy worked as in-house counsel at IBM Corporation for 9 years. During this time she supported the Global Sales and Distribution Group, IBM Business Consulting Services as well as the Lotus brand within IBM Software Group. Her responsibilities included the structure and negotiation of complex e-marketplace offerings as well as supply-chain management and e-procurement software alliances.
At Lotus, Louise served as brand counsel for Lotus Notes, Domino, Sametime and Lotus Live Engage, IBM’s debut Software-as-a-Service (SaaS) enterprise collaboration offering. She provided general legal guidance and support for all aspects of product development, licensing, marketing and strategic relationships including complex deals with AOL, Yahoo! and Google.
Before joining IBM, Louise worked at Robinson & Cole LLP in Boston as member of their Trial & Appellate practice group. Her practice focused on complex civil litigation and, more specifically, issues related to discovery of electronic information in a variety of formats.
Ms. Kennedy is admitted to practice in the state and federal courts in Massachusetts as well as the state courts of Connecticut and New York. She received her B.A. in Economics from Smith College and her J.D., with honors, from the University of Connecticut School of Law, where she was an associate editor of the Connecticut Law Review. She is a member of the Women’s Bar Association and the Boston Bar Association.

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