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Cultivating Creativity in the Workplace 

Is creativity important in your field? Chances are the answer is yes. In a recent poll, almost sixty percent of CEOs called creativity the most important quality for leadership. If creativity is paramount to what you do, then here are a few ways to help cultivate creativity in your workplace. 

Look at the Environment

Take a moment to look around your workplace. Is there adequate lighting? Are there multiple styles of workspaces such as smaller individual work areas and then areas where groups can brainstorm together? Is the area clean and uncluttered? Studies have shown that conditions such as dim lighting, reduced clutter, taking a walk, and even rooms with high ceilings can enhance creativity. Talk to your team members about the work environment and ways that you could make adaptations to encourage productivity. 

Allow for Brainstorming 

We all remember the rules of brainstorming from our school days that said that no idea was stupid. Let’s go back to that. Encourage brainstorming when a new project has been assigned and allow for time to mull through each idea. The process may seem chaotic at times but fostering the concept of brainstorming can help employees and leaders feel supported in their quest to innovate. 

Identify Creativity and Reward It 

If you really want to foster creativity in your workplace, you need to seek it out and, when you find it, reward those who are being creative. A simple compliment would go over well, but some sort of incentive such as an all paid luncheon for employees when creativity is blooming would also be welcome. Use your budget and business know-how to guide you in identifying creativity and encouraging it to occur again. 

Be Flexible 

As business leaders, it is often too easy to be rigid about the hours of operation, getting projects completed, and working outside the box. Sometimes being a little flexible can help your staff be flexible too. You may want to experiment with flexible hours that accommodate family activities or school hours. Some employees find they accomplish more when they are allowed to work from home for a day or two a week. While still others find that meeting in a coffee shop for a brainstorming session works best for them. Think about being flexible in ways that work for your business. 

Need more ideas on cultivating creativity? Check out our workshop on Creativity and Innovation

 

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.