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BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.


Job Descriptions for Management


When hiring a member of your business team, there is probably some sort of onboarding process that involves a Human Resources component where an employee handbook is reviewed, or at least a job description is discussed. A job description is a document listing the tasks, duties, and responsibilities of a specific job. Seems pretty straightforward right?

This fairly simple document seems like a win-win situation. Employees need to know what the job they are applying for entails, including specific duties, education needed, as well as necessary skills and training for the job. Employers use a job description as not only part of the hiring process but also in the evaluation and management of employees. Let’s examine the components and lasting implications of a job description.


Components of a Good Job Description:

  • A summary of the job position as well as a detailed list of duties and responsibilities.
  • The name of a supervisor to report to or where to have questions answered.
  • Evaluation criteria that matches with the job responsibilities. The part that answers the question, “how will the person be evaluated at each review?”
  • A description of how the job fits into the larger scheme of the company.
  • Physical surroundings such as work station or area designated for the employee.
  • Compensation details should also be included in this section.

Implications of the Job Description:

Having up-to-date, accurate and professionally written job descriptions is critical to an organization’s ability to attract qualified candidates, orient and train employees, establish job performance standards, develop compensation programs, conduct performance reviews, set goals, and meet legal requirements. Some of the ways that a job description can help a company run smoothly and accomplish it’s short and long term goals include:


  • Identifying training and education gaps for the employee so that all gaps can be covered.
  • Motivate employees to move up the corporate ladder.
  • Develop an equitable salary structure.
  • Evaluate job performance and manage bottom performers as well as retain top performers.
  • Protect the company from legal sanctions or employee suits.
  • Evaluate employee productivity and performance.
  • And, finally, job descriptions can help recruit the best employees for your company.

Benefits of Franchising

When people think about franchising they probably think about fast food restaurants or retail shops that spread from one area of the country to another. While this is a common impression, franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. Specifically, a franchise is an arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name, as well as certain business systems and processes, to produce and market a good or service according to certain specifications. Franchising is a business strategy that has many benefits. Let’s examine how franchising can be advantageous for your business.


  • Proven Format – franchises use a proven marketing and business plan format. Due to this, franchises have a higher rate of success than start-up businesses.Franchises often have an established reputation and image, proven management and work practices, access to national advertising, and ongoing support.
  • Balance of Independence and Corporate Support – Franchises offer the independence of small business ownership supported by the benefits of a big business network. With the backing of the larger franchise it is easier to get financing and launching the business. The bigger business network gives support for initial training, securing a location and operating under the franchise’s business model. Corporate headquarters of large franchises are ready with advice and expertise for making your business the best it can be. Many companies help franchisees by offering loans to help cover startup expenses, and some (especially larger companies) even offer management and technology training for your employees.
  • Brand Recognition – The biggest benefit of owning a franchise is brand recognition. Most franchises are well-known companies with established customer bases. The logo, slogan and company reputation is many times, recognizable. Owning a franchise instead of starting up a new business saves you the time and effort of building a reputation and attracting customers.


If you are considering franchising locally or nationally, check into the requirements of the larger business network and how the support, branding and proven format can help you get started in a new business venture.

Time & Task Management with “IPA”

By Guest Blogger: Nancy Black, Owner of Organization Plus

One of the common things I find among many of my business clients is their constant challenge to get everything done. It can be stressful and it can make people feel overwhelmed at times. As a business owner, I can totally relate!

Many people feel like they can never get everything done or catch up. Their To Do lists rarely are 100% complete, they just keep getting longer and longer – a few things get checked off, but more and more things get added. Many suffer from what I call the “Terrible Toos” –  too much to do, too little time to do it in.

When I see this I recommend that people rethink their time and task management strategies and start thinking IPA: Identify – Prioritize – Action.

But before starting the IPA exercise you must have a clear understanding of the driving force behind doing what you do, and have the desire (if not an obsession!) to improve your time and task management skills.

Ask Yourself These Questions
Why do you want to save time (what will you do with it?).
Why do you want to be more effective (what will be the benefit?).
Why do you want to improve your productivity (how will this make you feel?).
What is your purpose behind it (why are each of these things important to you?).

Once you have the answers to these questions the next step is to formulate a plan to achieve the results you want. That’s where IPA comes in.

The first step is to IDENTIFY the many different tasks and to-do items you need to get accomplished. Think of this as a “brainstorming” session. Put everything, and I mean EVERYTHING, down on a blank piece of paper.

The next step is to PRIORITIZE the tasks you have identified in step #1. In addition to prioritizing, take a moment to look at your list and DELEGATE anything you can to someone else. This is very important. Successful time managers know how to delegate!

Frustration and stress often is a result of having too many “open items.” You can identify and prioritize all day long, but if you don’t take ACTION nothing much is ever accomplished (and things keep piling onto your list of things to do!).

Try my IPA time and task management system for five days. I think you’ll find it helps you get more done while simultaneously giving you a greater sense of accomplishment.

And then, maybe as a reward, take a day off from work as a “ME DAY” and do something just for yourself, something you’ve been putting off for too long!

About the author

Nancy Black, Owner of Organization Plus. Questions or comments?

E-mail her at or visit

Drones in Business

April 2015 – A drone lands in Washington D.C. after violating restricted airspace.

December 2013  – Amazon founder Jeff Bezos created a buzz throughout the tech world when he introduced the idea of using drones to deliver goods to online shoppers.


You may have heard of drones recently in the news whether it is in regards to  business, the military or from drone enthusiasts.  Drones have been used by the military for decades. Predator drones, for example,  have been used for surveillance and as unmanned weapons in the battle fields thus keeping our military safe for harm.  Now drones are being considered for commercial use.  Despite a current FAA ( Federal Aviation Authority) ban on drones for commercial use, drones will have an impact of the business world in the near future.

Let’s look at some of the ways that drones are currently being used and how they may be used in the future.

  • Drones are currently being used in agriculture by farmers looks over fields for potential irrigation and crop problems.  They have even been used to keep track of cattle.
  • Police use drones currently to track down criminals and even for search and rescue missions. They are a cost-effective alternative to manned helicopters. Just last month drones were used in Nepal to search for victims in the massive earthquake that hit that region.  Drones were able to get into areas that were not accessible by helicopters or search and rescue vehicles.
  • Real estate agents use drones to show off high-end homes with wide expanses of property that would not be easy to show during a walking or driving tour.
  • Photographers use drones to capture unique photographs that would be hard to get by walking.

Where is the impact of drones likely to be felt next in the business world?

  • Archaeology – Believe it or not, thermal images enable the researchers and scientists to see beneath the first layer of earth’s crust, which can help them locate buried structures.
  • Humanitarian Work – Researchers at the Harvard-MIT Division of Health Sciences and Technology are developing drones that can deliver vaccines and other critical medical supplies to remote locations in the developing world.
  • Expanding Internet Access – Mark Zuckerberg, the Chief Executive of Facebook, has purchased  Ascenta, a solar-powered drone company based in the United Kingdom, to extend the reach of Internet connectivity across the entire planet.
  • Food Delivery – A Silicon Valley start-up announced plans to use drones to deliver tacos to its customers, until the FAA imposed its sanctions pending drone regulations.
  • Early Warning Systems – Businesses may be asked to supply drones for emergency situations such as: natural disaster warning systems (hurricanes, tornadoes, floods, fires, and Tsunamis)
  • Commercial Delivery Services – If regulations from the government allow commercial delivery services, the United States could see the delivery of commercial products via drones.  This could include mail, grocery, packages, or medical items.
  • Business Activity Monitoring – Drones could easily monitor what is going on aerially in several fields of work such as: construction, topology surveys, shipping services, geological surveys, and thermo imaging.
  • Sporting enthusiasts could watch their favorite team from the sky, marketing teams can advertise from the air, and even college students could check out books from the campus library using drones.  The options are endless for the use of drones in business.


Customer Relationship Management

Remember the “good ole days”  when businesses used a Rolodex, paper files and index cards?  It really wasn’t all that long ago that those methods were used to store customer information and organize contacts. Now we have CRMs or Customer Relationship Management.  What is this and what are the more popular CRM systems?

What is CRM?

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that a company uses to manage and analyze customer interactions and data throughout the customer’s life cycle. The goal is to improve business relationships with customers.  A CRM system gathers information about the customer from different departments within the company and from across different channels such as social media.  A typical CRM would include information such as: email, company website, phone, live chat, direct mail, social media and any other marketing materials your company uses.  Also included would be the customers buying preference, purchase history and any specific concerns. All this information in one place means it is easier to manage and help customers quickly and professionally during sales visits, phone calls or meetings.

CRM Software

CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. Some of the most popular CRMs include: Salesforce, InfusionSoft CRM Software, Snapforce CRM Software, and Sage CRM.  Click on each link to see a demo, find prices and ask questions about each type of software.  Choose depending upon the size of your company, marketing and sales needs and interaction types common in your company. To view the Top Ten CRM Software Packages follow this link to Software Advice online.

CRM Goals –

Customer relationship management is often thought of as a business strategy that allows a company to meet several goals. These include:

  • Understand the customer
  • Retain customers through better customer experience
  • Attract new customers
  • Win new clients and contracts
  • Increase profitably
  • Decrease customer management costs

The biggest benefit most businesses realize when moving to a CRM system comes directly from having all your business data stored and accessed from a single location. Before CRM systems, customer data was spread out through different departments and stored in various computer files.  With CRM, files, contacts and interactions are all stored in the same place thus stopping redundancies and confusion in the workplace.


Managing Online Reviews

Not too long ago, if a customer had a problem with a company, product or service, they only had a couple of options- call or write the owner/manager to discuss the problem.  In today’s technologically advanced world where a customer can easily pick up their smartphone and instantaneously access an online review site(for thousands if not millions to see), it is no wonder that managing online reviews has become a critical part of businesses online behavior.

According to Local Results Online, 60% of consumers consider ratings and reviews when researching a product or service. So how should your company handle online reviews as well as manage and avoid negative reviews?

  1. Monitor Social Media and Online Review Sites  – Someone from your company should be monitoring online sites from Facebook, Twitter and other social media for your company’s name and brand.  Google Alerts can help with this.  Monitor Online Review Sites as well including Yelp, Google Review and Angie’s List. Most review sites (even those for specialized niche markets) offer monitoring and alerts when your company’s name has been mentioned.
  2. Respond – Whether comments or posts are positive or negative in nature respond quickly and professionally.  This shows that you are hearing what your customers are saying.  It also shows that you are “on top of your game” to the customers who access these review sites. When you encounter a customer who is genuinely upset or feels wronged, reach out to them online and, if you can, personally to make amends for whatever happened.  In the long run it will cost less to keep that old customer happy than convert a new one.  If a post or review is stating false information and facts, you should also respond.  This should be done calmly, and in a professional manner.  Your grace under fire will be noticed.
  3. Promote Positive Feedback – Create a “rate my experience” section to your landing page.  While you are at it, encourage people who post positive comments on social media to also review your business on the Online Review Sites.

Managing your company’s  online reputation can take a little time each day but it is a critical step to fostering good relations with your customers.  No one likes negative feedback.  Fortunately, that feedback can help you fix weak points and make your brand even stronger if you handle the reviews correctly.

A Message from Enterprise Center Board Chairman

Dear Friends,

The Enterprise Center is looking forward to 2015 with great enthusiasm. Positive changes are well underway.

Six months ago we hired Greg Smith to take the lead in restructuring the Enterprise Center: to evaluate and improve programming and staffing, to expand communications media and community outreach, and to create an innovative plan for future activities and objectives. He has done a great job. He has reenergized the Center, implemented needed improvements internally and externally, and created a sound blueprint upon which to build future success.

Although Greg will be returning to the private sector in 2015, we can count on him to be a valuable business resource for the Center for years to come. We sincerely appreciate all he has done in a short time to set the Business Enterprise Center in a new and exciting direction. The Center’s long time Operating Officer Laura Swanson will take the lead as Executive Director in 2015.

The Enterprise Center’s website has been restructured to make it more user-friendly and informative. Moving forward, we hope you will stop by often to see the new programs, activities and resources available to help businesses succeed on the North Shore.

Best wishes for a busy, prosperous, and successful new year!


Gordon Hall
Chairman, SSUFAC Board

Business Breakfast – Economic Development on the North Shore: A Regional Perspective

The Enterprise Center at Salem State University has a big announcement and wants you to be a part of it! The Enterprise Center has been working with businesses on the North Shore for more than 15 years and is now expanding and offering new programs, workshops, and events that will be of interest to companies from all industries, revenue size, employee size and business type.

To learn more about the new and improved Enterprise Center, please join us for our introductory monthly Business Breakfast on January 8, 2015 at the Peabody Marriott. Check-in, networking and breakfast begins at 7:00AM with a speaker presentation to follow. The topic for January’s Business Breakfast is, Economic Development on the North Shore: A Regional Perspective, presented by Matt Smith from the Metropolitan Area Planning Council.