Understanding the Google Search Results Page (SERP) is like trying to navigate the Atlantic Ocean without a map; there are so many new updates and algorithm changes you must stay on top of in order to surpass your competitors. Here are 5 tips on bettering your Search Engine Marketing:
- Bounce Rate – Get an understanding of what it means to have a high and low bounce rate, and which one you should strive to attain. For example, single-page websites, like blogs, typically have a higher bounce rate than those with many pages within the site. If you’re looking to lower the bounce rate of your site, you should first look at your bounce rate from different angles. A healthy bounce rate for search ads is between 30-40%, and between 70-80% for display ads. Find out which one your website is and how you can attain those recommended bounce rates.
- The Importance of SEO Page rank – To start, attaining a first-page ranking status is important because it makes your site more visible to people who search for your product or service. This usually means that your website will get more traffic than other sites with a lower ranking. The higher your website ranks in a search engine, like Google, the more traffic your website will receive, so you should aim to be #1 in Google search results. This, however, is easier said than done. Another key factor is how relevant your keywords are. Some keywords perform better than others, so take the time to carefully consider which keywords you want to use.
- Is your Google My Business Listing Up-To-Date? – Google My Business is where you can create and manage your business listing(s) in the [Google] search engine. When users search for your business, a box will show up on the right side of the screen which displays the most relevant search result. The box features the name of the business, the location, telephone number(s), hours of operation, and even Google reviews from customers and clients who have had experience with that business. It is essential to keep this information up-to-date and accurate so that your business can be featured as the most relevant search result.
- Audience & Traffic in your Target Market – The ability to reach your target market is essential to keeping up with the current marketing strategies. A good practice to ensure you’re appealing to the right audience is to do some research and understand who in the community can benefit from your product or service. It is wise to create appealing content, content that gets people interested in what you have to offer. Another modern idea is to include multimedia – graphics, visuals, and videos – with your content. Research has shown that users are able to retain more information with the help of visual aids.
- Enhance User Experience (UX) – User experience will be a determining factor in your website’s bounce rate. If your website is too flashy or too complicated to use, users will be ultimately turned off, increasing your bounce rate. Your website should be intuitive enough so that visitors can navigate easily, yet have some personality, flair, and pizzazz so that people enjoy the time they spend on your website.
You should also strive to make your content mobile-friendly. This ties together the above-mentioned strategies to give your website a competitive edge in the fight to rank highest in search engine results.
Just a few years ago, businesses were ahead if they had their own website and were finding leads online. In 2017, most companies are online and if your company is not hard at work at improving SEO for your modern and easy-to-navigate website, then it may be floundering or worse, failing. Search Engine Optimization – SEO – is the best way to help people find your company and become loyal customers.
Google, Yahoo and Bing, the top search engines, have specific algorithms to calculate where your company ranks when search parameters are entered. Unfortunately, these parameters change and evolve, so staying on top of your SEO plan is critical. Here are a few tips to help keep your business SEO plan on track!
- Content – For years we have heard that content is king. When it comes to SEO, relevant content is key to increasing your ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the “on site” time. Regularly updated content whether it is a blog, newsletter or How-To videos are viewed as one of the best indicators of a site’s relevancy.
- Keywords – Placement of relevant and useful keywords throughout the website is perhaps one of the most important SEO tactics. Use online and Google tools to determine what words someone would use to conduct a search to find your specific service or product.
- Page Load Speed – We have all been there waiting for a page to load and decide to move on to another page because it was taking too long. Even just a few seconds can mean losing a visitor. There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.
- Links – To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use. Don’t forget to continue to maintain a list of links to directories associated with your industry.
- Tags – Use header tags and others ways to organize the information on your website so that it is easy to navigate.
(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.
In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.
Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.
Conveniently scheduled on Saturday, please choose the session that works best for you.
Ask any business owner, regardless if their company is large or small, new or well-established, what they would like most for their company and a majority will answer “more customers.” In this data driven world we live in that means driving more customers to your website to find out about your product or services. What are some of the best strategies to increase traffic to your website and thus generate more sales?
We went in search of creative and actionable ways that your company can drive more traffic to your website. Research done by Forbes, Entrepreneur and Google show some methods/suggestions that may help your marketing department seek out your targeted audience and get them to your site.
- Advertising – It may seem like an obvious answer, but paid searches, display advertising and social media advertising are excellent ways to attract visitors to your site and build brand awareness. Check out Google AdWords for Pay-Per-Click advertising, where your company can: set an advertising budget, target ads to customers in certain countries, regions or cities – or within a set distance from your business or store and reach the right people at the right time.
- Get Social – Start a Facebook, Instagram, Twitter or other social media link to your homepage. Use social media channels to promote your content. If you have a niche specific product, you may be able to capture your audience on social media then link them back to your main page. The more places your brand appears, the more customers will begin to recognize your business.
- Focus on Long-Tailed Keywords – Single keywords are quickly becoming a thing of the past. Make sure your posts include all the relevant terms and phrases related to your topic. For help finding and writing these long-tailed keywords read more at Long-Tailed Keywords, as suggested by Forbes.
- Headlines – Headlines are one of the most important parts of your content. Your headlines are what will get people in the door, particularly when you share your blog posts via social media. For great ideas on writing irresistible headlines read more.
- Link Building – Finding and registering your company with free directories (called Link Building) is one of the many methods used in Search Engine Optimization (SEO). The stronger and more valid your links, the more the search engines will recognize your site. Ask parallel or partner companies to link to your website to build even stronger links.
- Quality Content – We have all heard that Content is King so produce quality and dynamic content regularly to get your company noticed by the search engines. Search engines are rewarding people and companies who are getting high-quality, consistent content coming from them. Update blogs, videos and images regularly to maximize the value of your content.
- Interact- Connect with customers via posts or online reviews. Answer and comment to all who comment or critique your business. Remember there are people waiting to see how you handle yourself even in the face of a bad online review.
Sunday morning. The perfect time to peacefully read the newspaper over a nice cup of coffee. You settle in, open up to your favorite section and notice the same stories and pictures that were in last Sunday’s paper! There must be some mistake right? You were expecting new information, updated articles, current stories. Well, that is the same feeling that visitors get when they log on to a favorite website only to find the same content, pictures and videos as last time they visited. As a consumer, you would probably stop getting the paper if that happened over and over. The same goes for a website. If websites don’t update and change, consumers will not return to browse — or more importantly — buy.
A dynamic website is one that changes frequently and engages the reader in various ways. It lets the visitor know that your product, service and even brand is active and “keeping up” in the business world. Dynamic content can include items such as descriptions, text, blogs, announcements, pictures, animations, video or audio. This does not mean that the design of the website changes, merely the content which can be done in the back-end through separate databases. Given how often consumers log on to the internet, and the sharp rise in mobile devices, it is no wonder that dynamic content is the demand of the times.
Let’s examine some of the reasons why dynamic is the way to go for your growing business.
- Attract your audience – Visitors tend to return to websites that offer something they want whether it is a new product, educational information, a blog, a special offer, or even helpful videos. Make your visitors curious to come back by posting new information on a regular basis.
- Enhance your SEO – Components of a great SEO involve keywords connected to good content. Search engines are aware of sites with dynamic content. Take for example a regularly posted blog. Hubspot reported recently that, “companies that blog have 434% more indexed pages on search engines than companies that don’t blog. That makes a tremendous difference for search engine rank.”
- Gain Marketing Insights – Dynamic content matched with analytic tools will quickly help your marketing team figure out what consumers are looking for and what are hot button items.
- Creating Revenue – Ultimately, dynamic content brings in more revenue by increasing website visitors, converting more visitors to buyers, and helping to sell more of your products and services.