Not too long ago, business owners had to decide if they wanted to market their company on the internet via a website. Now, that is almost a prerequisite of opening a business. The updated questions, now, for business owners includes: what type of social media platform do you want to market on and, is podcasting and adding videos to your site something you want to invest in? Let’s examine audio podcasting and what it can do for your business.
What is podcasting? Podcasting allows for the distribution of information in the form of audio to an audience when they want it, where they want it and how they want it. Businesses use podcasts for a variety of purposes, including sharing information about new products, company information, or general information related to the industry. Incorporating podcasts into your marketing plan offers numerous benefits to the company.
According to INC online, podcast subscriptions on iTunes surpassed 1 billion last year. Clearly, people are tuning in. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago.
Podcasting has many added benefits to your company. Let’s look at a few of them here.
- Ease-of-Use – Podcasting is easier than video. Many companies believe that running video on their website can be helpful to the growth and awareness of your company. However, video is not for everyone. Therefore, podcasting may be the next best thing. If you’re not comfortable on camera, it can actually hurt your reputation depending on the business you are in. Additionally, there are lots of variables to think about with video; the camera, lighting, background, sound, etc. There is substantial equipment and training needed for a videocast. An audio may be the way for your company to go if any of these factors put you off. The equipment is a breeze and the ease-of-use is remarkable.
- Personality – Podcasting brings out the personality of your company. When people hear your voice and your tone, it can be so much more powerful than just reading your words. Not only do they get the benefit of your words but they get a feel for your personality.
- Growth of Brand Awareness – The familiarity and consistency of regular podcasts helps develop your company’s brand to make it a household name. For example, if you are in the graphic design field and you are discussing the newest technology for design, your company will be not only seen as an authority but also bring awareness of your business services.