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Tips to Improve your Website

The Internet is an ever-changing miracle of technology, and it is important that you keep your website up-to-date. Improving your website often makes for a better, more seamless user experience, which in-turn will reward you with a satisfied customer. A website that looks dated or that doesn’t have the latest features ‒ as they pertain to your business ‒ is almost a turn off for would-be customers. Here are some helpful tips to improve your website for the modern world:

  • Add a Mission Statement – Also known as a value proposition, this informs visitors to your website about your company. Information to be included in the statement is: the location of your company, to whom you market and serve/sell, what your company does, and the benefit(s) customers can get out of using your company. The mission statement should go on your homepage, and you can add it to your About or Blog page(s).
  • Incorporate Social Media Links – If your company has social media profiles ‒ which it definitely should nowadays ‒ you should add links on your website for visitors to follow. Utilizing social media greatly increases the amount of traffic your website receives.
  • Use Calls-to-Action – When a visitor first gets to your website, can s/he easily navigate through the various pages to fulfill the purpose of their visit? While there are some basic calls-to-action, such as “call/email for a consultation”, you should strive to update them for a better user experience. Some examples of more advanced calls-to-action are: click here for more information, sign up for a webinar, and view pricing.
  • Is Your Website Mobile-Friendly? – The advent of the Internet has birthed new technologies, most notably the smartphone. Almost everyone has a smartphone nowadays, so it’s important that your website be optimized for mobile. You can test this out yourself on your own smartphone, and ask yourself the following: when would someone go to my website on mobile? How is the experience on the website right now? Remember, mobile optimization is all about user experience, so your visitors should be able to navigate your website effortlessly and with ease. Check out the mobile category on our blog for more information.

One of the biggest considerations for a quality website is user experience. Most updates and new features are released to make the whole experience for visitors to your website easier, and more enjoyable and fluid. It’s a smart technique to garner more traffic to the website and, therefore, more potential customers. The content should be flattering and attention-grabbing, but not so flashy that users are turned off. There’s a delicate balance to making a user-friendly website, and getting it right will be so beneficial, not only for you, but also your new customers.

BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

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Signs You Need to Update Your Website

When was your business website designed?  Was it the late 1990s or possible the early 2000s?  Websites built and designed even just a few short years ago may not have the capabilities and look of a modern website. Your business website is a window into your company where clients, consumers, employees, and vendors can learn about you and interact with you. So, if your “window”  is poorly designed, old or just hard to “see” through, then it may be a time to update. Here is a quick list of red flags that may be trying to tell you that it is time for a face lift, either aesthetic or technological, in nature for your business.

  • Your key words are not showing up on Google or any of the major search engines.

    Search engine algorithms have changed quite a bit over the years, so if your organic search engine rankings are low, it could mean it’s time for an update.

  • You can’t update your own content. If you have to constantly contact your web design company or harass your IT department to change the content, then you don’t have a website designed to be used by employees. Many companies have switched to platforms such as WordPress that allows them to change blogs, prices and other items on their site easily.

  • Your website takes too long to load. For every second it takes to load your page, whether it is on mobile or desktop, you lose visitors.

  • You have a high bounce rate. If your web analytics show a high bounce rate, low time on site and low average pages per visit, that’s a pretty strong indicator that your visitors don’t find your current site useful for one reason or another.
  • Your website is not mobile compatible. According to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices. In the United States, a whopping 25% of internet users only access the internet on a mobile device. If these stats tell you anything, it’s that the world has gone mobile, and if your website isn’t optimized, it’s officially time for a responsive re-design.
  • Your website looks outdated. It’s been proven time and time again that a person’s perception of your company is directly affected by their perception of your website. Think of your website as a virtual storefront on main street. Make sure it looks new, fresh and is easy to navigate.

Boost Your Mobile Strategy

In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, who annually reviews technology trends, predicted that “Mobile will overtake fixed Internet access by 2014.”  It is not hard to believe that the tipping point has finally arrived.  As of 2014, more people globally were using mobile devices than using a desktop equivalent.  In fact, if I was a betting person, I would wager that you are either reading this on your mobile device or, at the very least, have your mobile phone, tablet, or watch right with you currently.  The statistics are certainly in my favor with 1.6 billion mobile user globally.

Armed with this information, business owners and marketing specialists are no longer asking the question if  mobile advertising is important but rather how to understand consumer’s behavior on their mobile devices in order to formulate a successful mobile advertising strategy.  If your mobile strategy needs a boost, here are a few tips to help develop and strengthen your mobile marketing strategy.

  • Keyword strengthening – While most business people recognize this strategy as being in line with content management, it is just as important when dealing with mobile marketing.  Advice from Entrepreneur online includes making sure that, “you include the local area in conjunction with your keywords, since mobile customers are typically searching locally. Remember to keep your keyword phrases small, utilizing no more than three.”
  • Use special offers – With hundreds of apps and product/service emails being sent daily, it is important to catch the eye of your consumer.  Among the best ways to do this is including sales and special offers first on your mobile site. Then, Include an opt-in that allows your users to receive alerts when you have new offers.  This can help boost your response rates even further. They can always unsubscribe but chances are they will want to be made aware of special deals coming down the pike.
  • Include contact and links to maps – Given that so many people search their mobile devices for services and products, it is critical to include a mapping option and email/phone number options on your mobile site clearly displayed.  Last year 60% of shoppers report having searched deals on their mobile device while shopping on Black Friday.  If a consumer finds a better deal they can easily click on a mapping option and find their way to your establishment!
  • Integrate social media to your mobile site – According to First Data, an online payment system provider, 81 percent of smartphone users check social media to read reviews before making a purchase. Marketers who have integrated their mobile program with customer reviews and social media sharing buttons for Facebook, Twitter and Pinterest are reaping the rewards.
  • Design a smart site – Responsive design allows businesses to craft a site that allow for optimal viewing across a wide range of devices.  Make it easy for your customers to not only find you with important keywords, but also for them to navigate your mobile site regardless of the product they are using.