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Facebook for Business Tips 

Trying to reach your target audience through social media? Or maybe you are trying to expand your audience to include other demographics? Facebook for Business is a great place to start, especially since it now has over 2.23 billion monthly active users. 

A business page on Facebook has never been easier to create and maintain. Let’s take a closer look at what you need to do to get going on Facebook and some tips to keep users returning to your page. 

Create a Business Page 

Follow this link to create a business page. To get started, choose a Page category either business or community depending upon your needs. From there, you will be prompted to add a cover photo. We suggest something familiar such as an image of your office, logo, or products. Choose wisely because this icon image will appear every time you post. From there you will want to fill out all of the business information sections including a short description of your business, hours of operation, phone number, website address, and a link to Google Maps so customers can easily find you. 

Once the page has been created, you can customize it for your business with tabs that make sense for your field. For example tabs could include: your posts, your photos, reviews of your business, special offers, community events, important dates, or videos. Get creative! 

Posting to Facebook 

Now the fun begins! You can start posting on your page and start gathering Facebook likes, friends, and followers. Be sure that each time you post you are doing it with content in mind. You should not just post randomly and without purpose. Have a content brainstorming session that will help you come up with the top things you think your customers will want to read. For example, include links to articles in your field, pictures of your office or product, employee spotlights, specials and discounts, insider tips, or maybe infographics that can easily be shared. It’s really up to you whether you want to be informative, funny, creative, or thinking outside the box. 

Create a Social Media Calendar 

In order to not overwhelm your readers with too many posts or multiple posts a day, it is important to create a social media calendar. A simple list of what you will post on specific days will help you stay organized and keep you from over posting the same topic. Remember, Facebook allows you to schedule posts whenever you want, or you could use a social media manager like Hootsuite

Respond to Readers 

Facebook recognizes companies that respond quickly to readers with a “Very responsive to messages” badge below your Page’s cover photo if you have a response rate of 90% and a response time of 15 minutes over the last seven days. That means that you are on the page often and maintaining connection with your clients. 

Post at the Best Times for your Audience

According to research published on HubSpot  there is data out there on optimal times to post on Facebook. The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates. On Fridays, Facebook use spikes by 10%. Since people tend to be happier on Fridays, marketing guru Neil Patel suggests posting funny or upbeat content to match your audience’s mood. The worst time to post on Facebook are weekends before 8:00 a.m. and after 8:00 p.m., according to SurePayroll’s research.

Do you need more information about Facebook for Business? Consider attending our workshop on September 26th. 

 

Social Media – Where to Begin 

Yes, everyone is doing it! Social media is a beast and if you haven’t gotten on board yet, then you may not even know where to begin. What channels should you choose? How often should you post? How can you know if your campaign is successful? Let’s take a closer look at how to get started on a social media campaign. 

Determine Your Goals and How to Measure Them

Before you even login or download an app, start brainstorming with your team about what your goals are. Do you just want to increase brand awareness? Or perhaps you want to drive more traffic to your website? Maybe you want a way to connect with your target audience and supply them with deals and savings? Social media may be your way of generating leads. 

Once you set out your goals, you will be able to determine how those goals will be measured. Google Analytics can help as well as the individual page manager section to each social media platform like: Facebook, Twitter, Instagram, and LinkedIn. Those stats can tell you how many people are engaging in your social media posts as well as how many likes, shares, and retweets. 

Know the Pros and Cons of Each Platform

Get to know what the basics are for each type of social media and whether they attract your target audience. For example, Instagram tends to attract millennials and is visually based. Facebook, on the other hand, draws in an older crowd that are looking for content sharing. LinkedIn is more business connection-based. Twitter can be a mix but leaves out the longer content. Before you start setting up your profile or business page, make sure the platform you choose is the right one for your demographics and your service/product. Find out how much advertising costs and what the return is. 

 

Make Your Posts Worthwhile 

Viewers on social media have become quite savvy and are mostly against pages that advertise constantly, or sound like a robot. Be human in your posts and give the readers something worthwhile to read. Make it worthwhile by adding content that your followers will be interested in, or by running promotions/discounts for followers who mention a post. Do something to get your followers to engage with you by retweeting, sharing, or commenting on your posts. 

 

Measure Your Success

At regular intervals measure how your campaign is doing. How many more followers do you have? What is your engagement number like? Should you shift your content or offer more things that encourage followers? Your analytics page can help. 

Need help getting started on your social media campaigns? Check out our calendar of events. We often host workshops on social media and how to boost your business with an online campaign. 

 

Upping Your Communication Skills 

Do you make presentations to clients often or meet face-to-face with consumers? How effective do you feel your presentations are? Even if you have worked in your field for years, and know your service/product well, you may still need to sharpen your communication skills. Here are a few ways to can hone those skills while still sounding natural and genuine. 

Learn the Basics of Nonverbal Communication 

Some studies show that communication is only 7% verbal and 93% non-verbal. That means that what you are saying is such a small fraction of what your audience is getting from you. They are, however, paying close attention to your body language and vocal variety. That means that the majority of what you say is communicated not through words, but through physical cues. To garner full attention many body language experts suggest making eye contact as much as possible with your audience, having good posture, not slouching, making your voice larger than normal, not crossing your arms, and moving around the space if you are talking to a large group. 

 

Don’t Go Overboard on Visuals 

Sure, having a visual aid can help you stay on message and focus the audience’s attention. However, do not wholly rely on visual aids, like PowerPoint, to get your message across. There really is nothing worse than having a presenter read from the slides. Not only is that boring but it is degrading to the viewers. Instead integrate storytelling into your presentation. Your audience is more likely to remember the story than the slides. If you really want to hook the group, ask them to be a part of the discussion or to relay their own stories about the topic. Once they have made a personal connection, they will be dialed in to your presentation. 

Master Your Timing 

Understand the attention span and needs of your audience. Not all people who have come to a presentation have an hour to listen to you. Remember that Lincoln’s Gettysburg Address was 286 words, about two minutes long. Realize that timing is everything. If you can simplify your message, do so. Short and sweet can sometimes help an audience remember what you said. 

Check out our calendar of speakers every month, we often have workshops on improving your communication skills or honing presentations. 

 

Value of Video on Your Site 

How is the traffic on your website doing? Do you have visitors often? What’s your conversion rate? Looking for ways to draw more people to your site and get more traction with SEO? Maybe you should consider adding some video to your site. 

Video is quickly becoming a fantastic inbound marketing tool for websites. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. In fact, 90% of consumers access the videos placed online. 

Making your site a top performer means keeping up with this video trend. Less written content and more video seems to be the way this trend is leaning. Although websites should never be lacking content, the video version is catching on. More and more companies are adding video with the intent of sharing their expertise, demonstrating a product or service, and telling a story. 

If you are wondering why you should add video to your site, here are a few reasons to motivate you. 

Videos are the Way Consumers Browse 

Face it, website browsers have an extremely short attention span. When given the option between watching a video about something and reading about it, the viewer will almost always choose the video. Take the stats from YouTube, the second largest search engine in the world. “More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year. According to Nielsen, “YouTube reaches more US adults ages 18-34 than any cable network.”

Video Helps Your SEO 

Using a video on your site means that visitors are on your site longer watching and learning. According to Vital online, one important factor on how well a page ranks in search results is how long a visitor stays on a page, the longer the visit, the more important Google thinks the webpage is.

Video Builds Relationships

As a viewer watches your “How To” or your testimonial online, they become connected to your business. In fact, businesses that use actual employees to do their videos and footage on your warehouses or offices help the public understand who you are as a brand. Those connections can create new customers and solidify the relationship with loyal ones. 

Video Helps Your Company Stand Out from the Competition

The truth is that not many companies have the marketing budget, time or energy to create custom videos for their viewers. Custom video is a great way to differentiate yourself from your competition.  

Video Helps Deliver Your Message 

Whether you are making a story video, how-to, or introducing a new product, your video will easily deliver your message with a personality attached. 

Keep an eye out for our workshops on making videos to driving traffic to your site. 

 

Improving Brand Awareness

How familiar with your product or services are consumers? Do they recognize a tagline, a color palette, or a logo that is associated with your brand? Brand awareness is critically important because it helps your company stand out from the others in your field.

Take for example the products Kleenex or Bandaids. We all know I am referring to tissues and bandages, right? There are plenty of other brands that create tissues and bandages but the brand names are so widely known that they are used interchangeably as the products themselves. That is exceptional brand awareness!

To what extent is your brand recognized by consumers? Do you want to improve that and don’t know where to start? Here are a few suggestions to get your brand out there and carve out a name for your business product or services.

Build Content on Your Website

We have all heard that “content is king,” so start by building content on your website. One of the fastest and easiest ways to do this is to start a blog. Posting even a few times a month can increase the amount of content on your site which increases your SEO, which starts the ball rolling. Make your content interactive and shareable in the form of quizzes, feedback, or calculators and you will boost your awareness in leaps and bounds.

Partnerships and Community Involvement

You have seen the sponsor names on the back of little league hats, or on the signs around town where local businesses take a financial role in community events. Be a part of that in order to get involved in your local community and to promote your brand as well. Partner with other companies to help provide a service or to improve a neighboring event. The networking connections will be priceless and the word of mouth marketing about your company will be excellent.

 

Be Present on Social Media

People who are on social media love to share videos, graphics, quotes, and interesting articles. Make sure your brand is represented with your own unique posts on Facebook, Twitter, Instagram or whatever channel your demographic indicates.

Connect with Industry Publications

Part of getting your brand out there is being known by people in your industry. Contact magazines, news sources, industry blogs, or other publications (online or offline) and see if they’ll publish your content or company news.

Connect with Consumers Via Newsletters and Email

Now we are not saying to overwhelm your client list with emails and newsletters just for the sake of sending them. Instead, send well planned emails or newsletters informing consumers of new products, services, promotions, or even content that is new to the people in your field. Consumers love to feel like they are getting the inside scoop and are gaining valuable information by reading your newsletters or emails. This will help mark you as a leader in your field and promote your brand.

Do you need help finding new and innovative ways to promote your brand. Enterprise Center often has workshops with industry leaders who can help. Check our calendar often as we are adding programs and workshops all the time.

 

Print Marketing To Increase Sales

We live in a digital world, with emails, newsletters, pop up ads, and a constant influx of marketing materials on a daily basis. It stands to figure that businesses would cash in on this method of marketing since it seems like everyone is constantly on their devices checking their inboxes and social media. Shouldn’t print marketing be a thing of the past? Not at all.

Check out some of these startling statistics regarding print media and how it is very much still alive in the world of marketing and sales.

  • 79% of households say they read or scan direct mail ads
  • Direct mail marketing yields a 13-to-1 return on investment ratio
  • 39% of customers report trying a business because of direct mail ads
  • 56% of customers find print marketing to be the most trustworthy

Wondering about the benefits of print marketing vs. digital? Here are several reasons why print marketing is still thriving.

Print is Tangible

Print ads are tangible. They can be held, put on a fridge, and carried until used. A digital ad is only seen and then, many times, completely forgotten. Americans are far too quick to scroll past a digital ad or coupon as compared to a print ad. Many customers say they like the fact that an ad, a postcard, business card, or coupon can be held onto as a reminder until it is used. It is also a great way to keep contact information as well.

Print Marketing and A High Response Rate

According to PrintIsBig.com, advertisers spent $167 per person on direct mail in 2015, and earned $2,095 — that’s a 1,255 percent return! The numbers are actually increasing each year. Deluxe Online reports that studies prove that combining print marketing with digital promotions drives higher response rates and conversions than using digital-only communications. Honestly, who has the time or inclination to remember all of the online ads they see?

Print Conveys a Message of Trust

Print ads are the most trustworthy ads there are. Too many of us are afraid to click on a digital ad for fear that it will lead us down the rabbit hole to inadvertently downloading a virus. A print ad induces no such fear.

Is your company using print advertising? Find out more about how this marketing tool can help boost your sales and create brand awareness for your business. Check out our seminar on, “Creating print Marketing Materials to Attract Customers” with local CEO Mike Sperling of Sperling Interactive. The seminar is on June 6 from 8:30 am – 10:30 am.

 

Drones for Business Use

Over the past several years businesses have cultivated new and interesting ways to add drone technology to their critical tasks. Amazon Prime Air Service is planning to offer fast delivery turnarounds with a drone prototype. Shell Oil Refinery uses drones to complete safety and compliance inspections. Walmart applied for a patented drone system to carry items around the store. And the British Broadcast Company (BBC) uses drones in order to broadcast events happening in real-time.

These companies are just examples of how business leaders have utilized unmanned aerial vehicles to bolster sales, get a jump on the competition, and be an innovator in the area of drone technology. Is your company considering using drones for transport, surveillance, safety, imaging, or any other reason?

The idea of using unmanned aerial vehicles is not a new one. In fact, the earliest unmanned aerial vehicle in the history of drones was seen in 1839, when Austrian soldiers attacked the city of Venice with unmanned balloons filled with explosives. As you can imagine, some of the balloons hit their targets, while others did not. Even then, drones had dangers associated with them.

Today’s businesses are looking for any means necessary to get ahead, cut costs, and make a name for themselves. Drones may fit the bill in many of those instances. However, there are some caveats to drone flying. Drone flying must meet the requirements put forth by the FAA – Federal Aviation Authority. Some of these requirements include an age requirement of 16, a remote pilot’s certificate, passing the Transportation Security Administration (TSA) vetting process, meeting a weight limit, conducting a pre-flight check, obtaining an operating license depending on the class of drone, and a myriad of flying rules once in the air.

In more recent news, commercial airline pilots have complained about having near misses with drones upon landing or having drones flying in restricted space. Know Before You Fly is a great place to start if you are looking for more requirements and regulations when it comes to drone use for your business. It is a great resource to connect with before you begin your business drone planning.

Are you considering integrating drone use into your business? We suggest checking out our seminar on May 13 entitled “Drones for Municipalities: What You Need to Know in Order to Fly (Hands-on Workshop).” Check out all of Enterprise Center’s seminars on our events page.

 

Tips to Improve your Website

The Internet is an ever-changing miracle of technology, and it is important that you keep your website up-to-date. Improving your website often makes for a better, more seamless user experience, which in-turn will reward you with a satisfied customer. A website that looks dated or that doesn’t have the latest features ‒ as they pertain to your business ‒ is almost a turn off for would-be customers. Here are some helpful tips to improve your website for the modern world:

  • Add a Mission Statement – Also known as a value proposition, this informs visitors to your website about your company. Information to be included in the statement is: the location of your company, to whom you market and serve/sell, what your company does, and the benefit(s) customers can get out of using your company. The mission statement should go on your homepage, and you can add it to your About or Blog page(s).
  • Incorporate Social Media Links – If your company has social media profiles ‒ which it definitely should nowadays ‒ you should add links on your website for visitors to follow. Utilizing social media greatly increases the amount of traffic your website receives.
  • Use Calls-to-Action – When a visitor first gets to your website, can s/he easily navigate through the various pages to fulfill the purpose of their visit? While there are some basic calls-to-action, such as “call/email for a consultation”, you should strive to update them for a better user experience. Some examples of more advanced calls-to-action are: click here for more information, sign up for a webinar, and view pricing.
  • Is Your Website Mobile-Friendly? – The advent of the Internet has birthed new technologies, most notably the smartphone. Almost everyone has a smartphone nowadays, so it’s important that your website be optimized for mobile. You can test this out yourself on your own smartphone, and ask yourself the following: when would someone go to my website on mobile? How is the experience on the website right now? Remember, mobile optimization is all about user experience, so your visitors should be able to navigate your website effortlessly and with ease. Check out the mobile category on our blog for more information.

One of the biggest considerations for a quality website is user experience. Most updates and new features are released to make the whole experience for visitors to your website easier, and more enjoyable and fluid. It’s a smart technique to garner more traffic to the website and, therefore, more potential customers. The content should be flattering and attention-grabbing, but not so flashy that users are turned off. There’s a delicate balance to making a user-friendly website, and getting it right will be so beneficial, not only for you, but also your new customers.

Professional Presentations

Whether you use Powerpoint, Google Slides or another presentation software, having captivating and informative presentations for your clients can mean the difference between making the sale and losing a client. Add some creativity that will captivate your viewers with a clever presentation, images and content that will keep them listening from beginning to end.

  •  Be Well Versed – One thing that completely turns off an audience is having the presenter read directly from the slides. Know your topic well enough that you do not need to read every word but rather can talk freely and interact with the audience.
  • Use Quality Photography – Sharp and custom photography can really make your presentation pop. Use images of your business when possible instead of stock photography. Make the images unique and interesting to look at.
  • Choosing Slide Backgrounds – Many presenters go for flashy or eye catching backgrounds but others rely on solid backgrounds that make the content stand out. Either way you choose, make sure your colors are eye pleasing and that bullet points are easily readable in a font that matches the tone of the presentation.
  • Be Clear – Make each slide clear and to the point. Use bullets but do not overwhelm your audience with too many points to consider on each slide. Instead break up major topics into smaller ones so that your audience can follow your train of thought.
  • Use Humor – Your presentation has an ultimate goal for your company. Using humor to maintain the attention of the audience can help you get to that goal. If your audience is bored they may stop listening. Keep them laughing with personal anecdotes or common situations that your listeners can relate to will keep them on task.

BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

REGISTER NOW!