The Internet is an ever-changing miracle of technology, and it is important that you keep your website up-to-date. Improving your website often makes for a better, more seamless user experience, which in-turn will reward you with a satisfied customer. A website that looks dated or that doesn’t have the latest features ‒ as they pertain to your business ‒ is almost a turn off for would-be customers. Here are some helpful tips to improve your website for the modern world:
- Add a Mission Statement – Also known as a value proposition, this informs visitors to your website about your company. Information to be included in the statement is: the location of your company, to whom you market and serve/sell, what your company does, and the benefit(s) customers can get out of using your company. The mission statement should go on your homepage, and you can add it to your About or Blog page(s).
- Incorporate Social Media Links – If your company has social media profiles ‒ which it definitely should nowadays ‒ you should add links on your website for visitors to follow. Utilizing social media greatly increases the amount of traffic your website receives.
- Use Calls-to-Action – When a visitor first gets to your website, can s/he easily navigate through the various pages to fulfill the purpose of their visit? While there are some basic calls-to-action, such as “call/email for a consultation”, you should strive to update them for a better user experience. Some examples of more advanced calls-to-action are: click here for more information, sign up for a webinar, and view pricing.
- Is Your Website Mobile-Friendly? – The advent of the Internet has birthed new technologies, most notably the smartphone. Almost everyone has a smartphone nowadays, so it’s important that your website be optimized for mobile. You can test this out yourself on your own smartphone, and ask yourself the following: when would someone go to my website on mobile? How is the experience on the website right now? Remember, mobile optimization is all about user experience, so your visitors should be able to navigate your website effortlessly and with ease. Check out the mobile category on our blog for more information.
One of the biggest considerations for a quality website is user experience. Most updates and new features are released to make the whole experience for visitors to your website easier, and more enjoyable and fluid. It’s a smart technique to garner more traffic to the website and, therefore, more potential customers. The content should be flattering and attention-grabbing, but not so flashy that users are turned off. There’s a delicate balance to making a user-friendly website, and getting it right will be so beneficial, not only for you, but also your new customers.