We live in a digital world, with emails, newsletters, pop up ads, and a constant influx of marketing materials on a daily basis. It stands to figure that businesses would cash in on this method of marketing since it seems like everyone is constantly on their devices checking their inboxes and social media. Shouldn’t print marketing be a thing of the past? Not at all.
Check out some of these startling statistics regarding print media and how it is very much still alive in the world of marketing and sales.
- 79% of households say they read or scan direct mail ads
- Direct mail marketing yields a 13-to-1 return on investment ratio
- 39% of customers report trying a business because of direct mail ads
- 56% of customers find print marketing to be the most trustworthy
Wondering about the benefits of print marketing vs. digital? Here are several reasons why print marketing is still thriving.
Print is Tangible
Print ads are tangible. They can be held, put on a fridge, and carried until used. A digital ad is only seen and then, many times, completely forgotten. Americans are far too quick to scroll past a digital ad or coupon as compared to a print ad. Many customers say they like the fact that an ad, a postcard, business card, or coupon can be held onto as a reminder until it is used. It is also a great way to keep contact information as well.
Print Marketing and A High Response Rate
According to PrintIsBig.com, advertisers spent $167 per person on direct mail in 2015, and earned $2,095 — that’s a 1,255 percent return! The numbers are actually increasing each year. Deluxe Online reports that studies prove that combining print marketing with digital promotions drives higher response rates and conversions than using digital-only communications. Honestly, who has the time or inclination to remember all of the online ads they see?
Print Conveys a Message of Trust
Print ads are the most trustworthy ads there are. Too many of us are afraid to click on a digital ad for fear that it will lead us down the rabbit hole to inadvertently downloading a virus. A print ad induces no such fear.
Is your company using print advertising? Find out more about how this marketing tool can help boost your sales and create brand awareness for your business. Check out our seminar on, “Creating print Marketing Materials to Attract Customers” with local CEO Mike Sperling of Sperling Interactive. The seminar is on June 6 from 8:30 am – 10:30 am.