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Value of Video on Your Site 

How is the traffic on your website doing? Do you have visitors often? What’s your conversion rate? Looking for ways to draw more people to your site and get more traction with SEO? Maybe you should consider adding some video to your site. 

Video is quickly becoming a fantastic inbound marketing tool for websites. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. In fact, 90% of consumers access the videos placed online. 

Making your site a top performer means keeping up with this video trend. Less written content and more video seems to be the way this trend is leaning. Although websites should never be lacking content, the video version is catching on. More and more companies are adding video with the intent of sharing their expertise, demonstrating a product or service, and telling a story. 

If you are wondering why you should add video to your site, here are a few reasons to motivate you. 

Videos are the Way Consumers Browse 

Face it, website browsers have an extremely short attention span. When given the option between watching a video about something and reading about it, the viewer will almost always choose the video. Take the stats from YouTube, the second largest search engine in the world. “More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year. According to Nielsen, “YouTube reaches more US adults ages 18-34 than any cable network.”

Video Helps Your SEO 

Using a video on your site means that visitors are on your site longer watching and learning. According to Vital online, one important factor on how well a page ranks in search results is how long a visitor stays on a page, the longer the visit, the more important Google thinks the webpage is.

Video Builds Relationships

As a viewer watches your “How To” or your testimonial online, they become connected to your business. In fact, businesses that use actual employees to do their videos and footage on your warehouses or offices help the public understand who you are as a brand. Those connections can create new customers and solidify the relationship with loyal ones. 

Video Helps Your Company Stand Out from the Competition

The truth is that not many companies have the marketing budget, time or energy to create custom videos for their viewers. Custom video is a great way to differentiate yourself from your competition.  

Video Helps Deliver Your Message 

Whether you are making a story video, how-to, or introducing a new product, your video will easily deliver your message with a personality attached. 

Keep an eye out for our workshops on making videos to driving traffic to your site. 

 

BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

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Key Components of Logo Design

A logo is a memorable, eye-catching symbol of your company’s brand. A great logo is one that hooks your intended consumer within a few seconds of viewing. Sounds simple enough, right? The professionals sure do make it look easy but it is anything but. There are millions of logos out there every day bombarding consumers at every turn. The ability to create one that is iconic is no easy feat.  Here are a few suggestions from the design experts.

  • Keep it Simple – Logos need to be very adaptable to size, so the simpler the design the easier it is to identify no matter what size it is being viewed. We suggest you test your design on all sizes such from as large as billboard size to as small as a business card or ad on Facebook. If it has too many details it may not view well in smaller scales.
  • Make it Memorable – Some of the best logos have the ability to stay with the consumer and almost imprint on the brain. The goal should be to grab the attention of the viewer with a simple design that makes an impression and stays with them.  For example, the Nike symbol or the McDonald’s arches are simple and easy to remember.
  • Versatility – A good logo can be altered and still easily recognized. For example, the logo should have the capability of being viewed in color or black and white – yet still be easily identified as your brand’s logo. Versatile also means that your logo should be identifiable in small and large scales.
  • Timeless – If your logo is trendy, it might be perfectly fine for right now but a few years down the line it may seem dated and out-of-style. Stick with logos that are classic.
  • Color and Font Considerations – Be careful with color and font selection. University of Loyola, Maryland, published research that showed color can increase brand recognition by 80 percent. The underlying reason being there is a strong correlation between emotional responses and color, implying that the selected color will determine how your brand is viewed. In addition, select a font that translates well across different media and sizes.

Branding with Color and Font

The worlds most valuable brands include Apple, Microsoft, Google, Coca Cola, and IBM.  These top five “Most Valuable Brands,”  according to Forbes Magazine Online, know more than just how to be savvy in the world of business, they know how to use simple things such as color and font choices to burn their iconic images into the consumer’s mind.

While developing a brand image takes many components including the promise to the consumer, logo, color and font, what stays in the mind of the typical consumer is what is etched in their mind in the form of font and color.  For example, we all know the swirl of the coca cola name and the bold red seen on every can.  We also know the bright golden yellow arches of the letter M as the McDonald’s brand.  So what do the colors and font that a business chooses say about their brand?  Let’s take a closer at which color and typeface styles come in to play with the world’s most powerful brands.

According to a recent study done by Visually, the color elements of the world’s top brands is broken down in this manner:

  • Blue 37% – Brands such as Facebook, Twitter, Lowes, Intel, Dell, Boeing and Hyundai use varying shades of blue to showcase their brand.
  • Red 27% – Brands such as Target, Coca Cola, ESPN use hues of red for their product/services.
  • Black 27% – Brands such as Verizon, Amazon, Disney, and Gillette use black and white to make a bold statement about their products.
  • Yellow 16% as seen in UPS and McDonald’s.
  • Orange, Grey, Silver and Green make up the remainder of the color hues used in top brands.  Each color says just a little something different about the personality of each brand whether it is innovative, new, perky, sleek or any number of other terms to define your business.

atil_img_colormeaningsThis graphic by Atilus shows some of the branding identities associated with each color and color combination.  The perception of a color varies in different cultures and societies, so this is something that must be kept in mind when deciding your brand’s color. Below, you’ll see a list of some common colors, along with their associated traits and meanings. (Atilus)

 

 

Font choices are usually designed to include several style variations. This can include styles like light, regular, bold, semi bold, ultra bold, and italic. Some fonts also include “Expert” versions, which are fonts that include fractions and mathematical symbols.

Just like colors, fonts provide readers or viewers with some sort of trait or idea attached to them.  According to Atilus some fonts mean sincerity (Times New Roman) or some can look childish (Comic Sans). Depending upon the type of service or product being sold will determine the type of font you may want to use.  For example a law firm may want an official font while a new tech company may want something that says innovative.

L3a8QObYGfyD77yg60T6Ujl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJSkillcrush has devised a graphic that helps show font style and the characteristics associated with it.  Their research has shown that the choice of typeface or font has a major role in the user’s experience.

Be sure to do your research before choosing a color or font for your new or re -designed website.