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Customer Service in a Digital Age

We live in a time where more and more consumers are shopping around for the best prices and they expect exceptional customer service or they can easily take their business elsewhere. Add to this the fact that many consumers are shopping with their mobile devices at anytime, anywhere, and it means that ecommerce is at a critical crossroads.

Let’s look back for a second at shopping just a few decades ago. Traditionally, consumers would drive to a store to shop, purchase, and have personal interactions with employees in said store as well as at the registers. Many people got to know the owners of stores and would be loyal to people they knew best. In addition, unless you had a lot of time on your hands, driving from store to store wasn’t economical.

Today, all it takes is a few keystrokes to find hundreds of products and services. Comparing prices has never been easier. Shipping costs have never been lower. Online coupons, or product codes can reduce prices even further. Shopping alerts can tell consumers when items they have been looking for are on sale. And all of this can be done while riding the train to work or curled up in your jammies in bed at night on your smartphone.

So what might make a difference to a consumer now that online shopping is so easy? The answer is customer service!

Now that the rules of engagement have changed, customer service needs to step up its game as well. The first thing to realize is that consumers are on many channels and many different types of devices. Make sure that your website is responsive and is easy to navigate, no matter what type of device is in the hands of the buyer.

Secondly, realize that consumers will be interacting with your business in many ways. They may leave a message on social media with a question, they may need an online live chat for more immediate concerns, or they may still want that personal connection over the phone without having to jump through hoops before they get to an actual human.

Finally, realize that the hours of interaction are no longer the hours that your store is open. Shoppers can find your website at anytime of the night or day that is most convenient to them. That means you may want to have a way of connecting with your customers at varying hours or the day.

With that being said, businesses also need to be aware and responsive to online reviews such as Google Review, Yelp or other sites. Consumers who do not have a positive experience will be very quick to leave a scathing review or call out errors on social media sites. Be sure that you have a customer service rep who can quickly and patiently deal with these types of incidences so you can show that you want to do what is right and help the customer in the best way possible.

The Benefits of CEO Groups

We have all heard the old cliche that, “it’s lonely at the top.” It really is an accurate portrayal of life for most CEOs. Not only can executive officer feel lonely in their specific business, but they may also be in need of peer relationships that bring with it sharing of business acumen, professional experience, and insights that can help grow and mold a successful business. The roles of executives today have never been more daunting or fraught with disruptions. Let’s take a look at how joining a peer group of other CEOs can help.

Having a leadership resource can be just the solution for executives who need to make a connection, want to grow their company, and often don’t have the time during the regular business day to make those connections organically. Joining a peer group can be the answer for several reasons.

CEO Groups Serve as a Sounding Board

During the course of a typical work day, most executives are busy handling day-to-day operations. There is not often the opportunity to call a friend in a similar circumstance to talk about future business questions or concerns. The CEO groups run by the Enterprise Center are a great chance for business leaders to communicate with other business leaders. Peers can act as a sounding board for ideas where CEOs are able to confidentially get feedback from people in similar positions. Other business leaders can add to their experiences and warn of potential pitfalls. The conversations can be incredibly valuable and may even help move your company forward.

 

CEO Groups Can Help with Scaling

One of the more difficult aspects of leading a business is learning how to scale. Oftentimes, CEOs do not have peers that can help them learn how to grow a business by getting more out of the people and resources or by employing better systems and methodologies. A peer group of other CEOs can provide insider access to insights learned from others’ experiences.

 

CEO Groups Can Help with the Big Picture

Often, business leaders do not take the time to plan for what lies ahead. This is especially true for small and medium-sized businesses that are still evolving and finding their niche. Peer groups of other business leaders can be a great chance to plan, organize, and take a look at the bigger picture. Being a part of an executive group means that monthly you will hear about other businesses’ successes and setbacks that can give you a sense of where your company may be heading. It is almost like taking a look into the future when hearing about where other executives are in their journey.

 

CEO Groups Can Provide Support, a Sense of Belonging, and a Little Bit of Fun

Joining one of the Enterprise Center’s three CEO groups can give the support that many executives need – even if it is once a month. These peer groups can not only be substantive in that they allow for professional support but also can spark humor, fun, and a sense of belonging to a group that can help in what can only be described as one of the more challenging positions in business.

Are you interested in joining one of our CEO Groups? Check out the programs page on our website and register now.

 

Tips for Pricing your Products and Services

When you’re first starting out as a new business, how do you know what price to charge for the products or services you offer? You want to make a profit, that’s why you started a business, but you also need to be realistic in what you charge, otherwise people might not buy. It’s a tricky balance to master between covering costs and making a profit if you want your business to grow. Here are some tips on setting the right price for your products or services:

 

  • Consult your Business Plan – Obviously, you started a business in order to make some money. Consider how pricing will affect your ability to grow and expand your business and plan accordingly.
  • Understand your Costs – As you should well know, it costs money to make money (or a product or to provide a service). It’s not enough to cover your costs; in order to survive and grow as a business, you need to factor in profit, too, after costs. Costs go deeper than producing the product itself. You probably have to pay rent, pay employees, and pay suppliers, among others. All of these will affect the price you charge for your product or service.
  • Look at your Competition – Chances are your customers are too. If the products your competitors offer are similar enough to yours, you can probably base your prices off what they charge. If you offer the same product and then some, that is an additional service or a higher quality product, then you can bump up your price a little. It is good practice to compare the net prices as opposed to the listed price.
  • Know the Market – Research and study outside factors that influence the demand for your product. These factors are fairly flexible and can range from the price of the materials you use to produce your product, to a change in the taxes or income levels your customer base can expect in the near future, either lower or higher. Again, you should research your competitors’ trends as well.

 

 

Choosing the right price for your products and services can mean the difference between making a reasonable profit and robbing people blind / being robbed yourself. Know the products or services you offer, or rather what your competition is charging, and see if you can match or beat those prices while still making a profit.

BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

REGISTER NOW!