Become a Member

Best Practices for your Sales Team 

How does your sales team operate? Are they cooperative and open, or do they like to keep all their strategies secret? Chances are that there is a little bit of both going on in offices across the region. The balance can be hard to maintain, especially when numbers are measured and compensation relies on quantities sold. Here are a few ways you can encourage your sales team to maintain a healthy balance between competition and cooperation. 

Brainstorm Targeting Techniques

Criteria for Success online suggests asking your sales team a few important questions. “Does your company have a set plan for targeting? Is every salesperson on the team executing the targeting plan the same way? Want to mix things up?” Ask yourselves who your best customers are and where they are coming from. Why are they your best customers? Take some time to look at where your targets are found and what other areas can hold similar customers. 

Develop Success Stories 

Whenever someone is considering investing in a product or service, they want to hear from other customers and how they fared under your company. Create a series of success stories that can help you explain how your business has helped others succeed. For example, if your company is an IT support company, have a few short stories that can illustrate how your company has guided or supported other companies that needed IT services. Maybe a business that you have serviced has seen an increase in traffic on their website or and increase in clients of their own due to the work you have done. Stories like those can help sell your business without being a hard sell. 

Ask for Referrals 

We all have those loyal customers whom we adore. When the opportunity arises, ask for a written testimonial for your social media platforms or possibly a write up on an online review site like Yelp or Google Review. Most clients are thrilled to be able to help grow your business. These reviews or testimonials can really help the sales team when it comes time to close a deal. 

Not only can loyal customers help out with testimonials or online reviews, they can verbally refer you to other people in their field of work. It never hurts to ask for a referral or a mention to others. 

Build Relationships 

Finding customers can happen in the most unlikely places. Not all sales are made at networking events, seminars, or workshops. Many times, the sale happens months down the road after someone has gotten to know you during community events, volunteering opportunities, or through valued referrals. Building relationships and talking about your business can be something you do in many venues. You never know when someone may need your services and suddenly your name comes to mind. 

Do you need help with your sales team? Check out our workshop on September 19th titled, “Secrets of Effortless Selling.” 

 

Getting Free Press 

As a small or medium-sized business, you know the power of getting your name out there whether it is on social media, in the news, or by word-of-mouth. Whatever the method, your business’s name being mentioned or your brand being shown can help boost sales and make your brand awareness skyrocket. 

Unfortunately, many small businesses, and even some medium-sized businesses, don’t have a huge advertising budget when they are new. So, how can those companies get free press to give their marketing a kickstart? Finding free press is the answer! 

Getting free press sounds like a dream come true, and it really is. But you have to work at it for it to work for you. Let’s take a look at a couple of strategies that your business can use to get some free press and get your name out there. 

Make Yourself an Expert 

Contact publication in your local area, as well as publications that are known in your field and offer up your services for quotes or articles that they may want for their journals. Sure, you will have to take the time to connect and write but it can be worth it when your name and your company’s name is the news. 

 

Create Your Own Press Releases 

Write your own press releases whenever there’s a newsworthy occasion in your business. Any new products/services, anniversaries, milestones, or special occasions can be a cause for writing up a news release. Send it to the contact pages of your local papers, news outlets, and journals for your specific field. 

 

Engage with Reporters 

As you get more involved with the community and community events, you will also get to know the news reporters at said events. Make personal connections and tell them about your business. This is especially true if you are planning any community events or taking part in any volunteer work in the local area. 

Be a Guest Blogger 

Many online business sites request guest bloggers to add content to their site. Find the sites in your field and ask to be a guest blogger. If the site gets enough traffic, you could get your name and your brand out there for the cost of writing a blog about what your company is up to. 

Need more ideas on ways to get your name out there? Check out our calendar for marketing ideas that can boost your business. 

 

BLS Provider CPR (1-day Initial or Renewal Course, multiple sessions available)

(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.

In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.

Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.

Conveniently scheduled on Saturday, please choose the session that works best for you.

REGISTER NOW!

Cause Marketing

Starting in the 1960’s with the dawn of the Jerry Lewis Telethon held every Labor Day weekend by businesses to raise funds for research for Muscular Dystrophy, businesses began to harness the power of promoting beneficial relationships between causes and businesses.  Since that time businesses have really flourished with the win-win solution of Cause-Related Marketing.  Take for example TOMS Shoes by Blake Mycoskie, where the  purchase of one pair of shoes means a pair of shoes is given to a person in need.  They also contribute to more than 70 countries for safe birth programs, clean water programs, and eye exams for people in need.  This partnership that involves hundreds of companies to help the poor around the globe has made this company synonymous with charitable giving and good business practices.  What is cause marketing, how can it be done and what are the benefits are the focus of this weeks blog.

What is cause marketing? – Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. This dual benefit can lead to awareness about a cause as well as being a positive way of promoting a company’s brand.

Cause Marketing By-The-Numbers -Consumers and employees tend to favor and are drawn to companies that support a cause.

  • 90% of consumers would switch to a brand that supports a cause, when price and quality are equal.
  • 41% have bought a product because it was associated with a cause or issue.
    83% wish more of the products, services and retailers they use would support causes.
  • 85% have a more positive image of a product or company when it supports a cause they care about.
  • 79% of employees feel a stronger sense of loyalty to their employer at companies with cause marketing programs.
  • 69% of employees decide where to work based on a company’s support of a cause. (Source: Vernon Graphics and Promotions)

Common Types of Cause Marketing

  • Point-of-sale program- Consumers donate at a register to a cause such as through a coin canister or electronic donation.
  • Purchase-Triggered Donation – This type of donation occurs when a consumer buys a product or service. For example, over the holidays, the department store chain Macy’s traditionally donates a dollar to the Make-a-Wish Foundation for every letter to Santa dropped into its special store letterboxes.
  • Employee Action Program – In this type of program a company doesn’t just donate money but rather uses its workforce to be socially responsible.  For example a company may donate employees hours to volunteering at a cause sponsored by the company.
  • Licensing programs – Companies may decide to put a non-profit logo on their products to promote both the product and the cause simultaneously.
  • Social Media Programs – Companies may use Facebook, Twitter or other social media platforms to assist local causes.