For many of us in the business world, we understand what branding means and how it works to help consumers recognize and understand a product or service. Rebranding is something that many marketing agents are weary of and may be nervous to start fresh, so let’s look at what rebranding is and what the common steps are to do this.
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer’s perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer’s needs.
If your company is getting lost in the busy internet world of marketing, you may want to consider rebranding your company name or product. To do this you will want to consider the following suggestions.
- Obtain Customer Feedback – Talk to your customers through questionnaires either online or in person, and ask what they would like to see from your company. Find out what your clients feel, think and want from your company. These suggestions can help you set a course to branding success. Be sure to find out what is NOT working for your customers as well.
- Gather Employee Feedback – Your employees are a vital part of your company. They will have important feedback about how to improve your company and your overall brand name.
- Start promoting your New Brand – Use any new channels whether social media or traditional methods to start getting the new branding out there. If you want to transition from an older branding strategy you may want to spend a little bit more on your advertising for a month or two.
- Be Consistent – Keep branding your service or product consistently. According to Open Forum, “Once you have established who and what you want to be, do not change it except for tweaks and slight adjustments. It takes 10 to 12 ‘touches’ for a customer to even notice you.”
(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.
In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.
Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.
Conveniently scheduled on Saturday, please choose the session that works best for you.
A logo is a memorable, eye-catching symbol of your company’s brand. A great logo is one that hooks your intended consumer within a few seconds of viewing. Sounds simple enough, right? The professionals sure do make it look easy but it is anything but. There are millions of logos out there every day bombarding consumers at every turn. The ability to create one that is iconic is no easy feat. Here are a few suggestions from the design experts.
- Keep it Simple – Logos need to be very adaptable to size, so the simpler the design the easier it is to identify no matter what size it is being viewed. We suggest you test your design on all sizes such from as large as billboard size to as small as a business card or ad on Facebook. If it has too many details it may not view well in smaller scales.
- Make it Memorable – Some of the best logos have the ability to stay with the consumer and almost imprint on the brain. The goal should be to grab the attention of the viewer with a simple design that makes an impression and stays with them. For example, the Nike symbol or the McDonald’s arches are simple and easy to remember.
- Versatility – A good logo can be altered and still easily recognized. For example, the logo should have the capability of being viewed in color or black and white – yet still be easily identified as your brand’s logo. Versatile also means that your logo should be identifiable in small and large scales.
- Timeless – If your logo is trendy, it might be perfectly fine for right now but a few years down the line it may seem dated and out-of-style. Stick with logos that are classic.
- Color and Font Considerations – Be careful with color and font selection. University of Loyola, Maryland, published research that showed color can increase brand recognition by 80 percent. The underlying reason being there is a strong correlation between emotional responses and color, implying that the selected color will determine how your brand is viewed. In addition, select a font that translates well across different media and sizes.
A brand is anything-a symbol, design, name, sound, reputation, emotion, employees, tone, and much more-that separates one product or service from another. For McDonald’s its the snappy slogans and “golden arches”. For Apple Corporation it is innovation and those adorable lowercase letter “i” added to each product. While not every company can be a McDonald’s or Apple, each every company should spend considerable time crafting and building their brand image. Every business does not need to be world famous in order to have a successful brand. Here are a few tips to consider when building your brand image.
- Know who your target audience is. This may mean some careful research using analytics from your media campaigns both print and digital. Once you have this focus, it will be easier to zone on on your best consumers and start molding your brand image.
- Clearly define who you are as a company: innovative, trustworthy, experienced.
- Stand for something you believe in.
- Differentiate yourself from the competition. Find out what makes you different and special. You must be aware of both your strengths and weaknesses.
- Be extremely consistent with your visual image as well as written image.
- Make sure all communications, individual or mass, are consistent and in line with brand positioning.
- Be consistent with your color pallet across all marketing medias. Keeping the look the same will make it easy to identify your product or service.
- Use customer service as a way to drive home your brand.
- Train your employees to embody the brand and what it equals.
- Reward loyal customers and fans with perks and special treatment to show your appreciation.
- Do not mimic other companies that are in your field. Make your company stand out with service and look.
- Make sure your logo/slogan and tagline is on everything your company touches from print media to social platforms.
- Keep the dialogue ongoing with your customers. Treat them well and it will comeback to you in spades.
- Make sure that every point of contact stays true to who you are as a company.
Building and maintaining your brand image is a major part of the success of your growing business.