As a small or medium-sized business, you know the power of getting your name out there whether it is on social media, in the news, or by word-of-mouth. Whatever the method, your business’s name being mentioned or your brand being shown can help boost sales and make your brand awareness skyrocket.
Unfortunately, many small businesses, and even some medium-sized businesses, don’t have a huge advertising budget when they are new. So, how can those companies get free press to give their marketing a kickstart? Finding free press is the answer!
Getting free press sounds like a dream come true, and it really is. But you have to work at it for it to work for you. Let’s take a look at a couple of strategies that your business can use to get some free press and get your name out there.
Make Yourself an Expert
Contact publication in your local area, as well as publications that are known in your field and offer up your services for quotes or articles that they may want for their journals. Sure, you will have to take the time to connect and write but it can be worth it when your name and your company’s name is the news.
Create Your Own Press Releases
Write your own press releases whenever there’s a newsworthy occasion in your business. Any new products/services, anniversaries, milestones, or special occasions can be a cause for writing up a news release. Send it to the contact pages of your local papers, news outlets, and journals for your specific field.
Engage with Reporters
As you get more involved with the community and community events, you will also get to know the news reporters at said events. Make personal connections and tell them about your business. This is especially true if you are planning any community events or taking part in any volunteer work in the local area.
Be a Guest Blogger
Many online business sites request guest bloggers to add content to their site. Find the sites in your field and ask to be a guest blogger. If the site gets enough traffic, you could get your name and your brand out there for the cost of writing a blog about what your company is up to.
Need more ideas on ways to get your name out there? Check out our calendar for marketing ideas that can boost your business.