So you own a small or medium sized business and you understand the importance of being a presence on social media. In fact, you have created business pages on the top social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Maybe you even have joined industry specific platforms like Houzz or Doximity. But how do you know exactly how well your pages are doing? What you really need to do is study the analytics of your pages and see if they are making an impact. Evaluating social media analytic data will tell you whether your pages are performing well or falling flat.
Analytics will help your company focus on what your goals are in regard to being on social media. For example, is your goal to increase “likes” or “tweets”? Is the goal to convert viewers? Is the goal to increase brand awareness? Analytics can help you fine tune those goals and help you keep track of your performance. In addition analytics will help your company keep track of key performance indicators (KPIs). These can be broken down into: likes and shares your posts receive, replies and comments and (most importantly) clicks your links and content.
If you are a novice to social media analytics you will want to start with some research into what the numbers mean and how to translate those numbers into actions. Google Analytics is one of the most popular analytics tools out there. It can report most anything about your website and traffic, including all the necessary social referrals you’re interested in. One feature of Google Analytics is the ability to create custom dashboards of just the metrics that matter to you. In addition to Google, Buffer (a social media management tool) and True Social Metrics (a dashboard of analytics) can help you examine whether your efforts on social media or working or whether you need to go in another direction.
(Initial or Renewal Course based on the 2015 AHA Guidelines)
Basic Life Support (BLS) is the foundation for saving lives after cardiac arrest. This course teaches both single-rescuer and team basic life support skills for application in both in-facility and prehospital settings. This course is designed for healthcare professionals and other personnel who need to know how to perform CPR and other basic cardiovascular life support skills.
In addition, BLS training can be appropriate for first responders, such as police officers and firefighters, as well as for laypeople whose work brings them into contact with members of the public, such as school, fitness center, or hotel and restaurant employees.
Students must pass a written exam and skills test in order to qualify for a BLS Course Completion Card.
Upon successful completion of this course, students will receive a completion cad valid for 2 years.
Conveniently scheduled on Saturday, please choose the session that works best for you.
When it comes to websites, gathering data on who visited, how long they stayed, what they looked at and the average session duration, the data can quickly get overwhelming. Tracking even the most basic of numbers relating to your website can give your business a big advantage over competitors. How, then, can you tell what data is meaningful for the success of your company and what data is extraneous? What scientific measurement, also known as web metrics, should you be most interested in? Here is a cheat sheet of sorts to help you make sense of your website metrics and hopefully make your company more successful due to them.
Metrics You Should Be Most Interested In
- Visitors or Traffic to your Site – How many visitors visited your site on a daily basis? The number of unique visitors should be of greatest interest to you. Unique visitors represents the count of individual people that visited your site regardless of the number of times they visited your site. So, if person A visits your site once and person B visits your site five times, you will have two unique visitors and six total visits. this number will give you an overall view of the health of your site.
- Sources of the Traffic – While it is important to know how many people are visiting your site, it is equally important to know where they came from or how they found you! Google Analytics breaks down your traffic sources into four broad categories: Organic Search: traffic coming via the search engines, Referral: traffic from another website, Direct: traffic typing your domain into the browser, or Social: traffic from social media. Each source of traffic will tell you a few important snippets of information about your website.
- Bounce Rate – How many people visit your site but then leave it immediately? This means that a visitor did not find what they were looking for on your site. This “bounce rate” is the equivalent of someone walking in the front door of a store, taking a quick look around, and immediately walking back out the door. The goal of understanding this web metric is to find ways to decrease this number.
- Conversion Rate – The conversion rate is the percentage of users who take a desired action such as: the number of people who buy something, fill out a contact form, or view a certain page on your site. The reason conversion rate is so important is that it is the ultimate measure of how successful your site is.
Average Session Duration – This metric records the average length of a session in hours, minutes, and seconds. The more relevant your site is to the visitor, the longer the average session duration will be since a visitor will spend more time accessing information that interests him.
Social networks and blogs continue to dominate Americans’ lives according to a recent Nielsen report on social media. Knowing this, your marketing department is on-the-ball and has been keeping up with posting on many of the social media platforms including: Facebook, Twitter, LinkedIn, Instagram, Houzz, Snap Chat, and Pinterest. But this takes a lot of time and energy. So, how do you know which platform, or posts are driving the most traffic to your website? And which of those are being converted into leads as a direct result of your social media efforts? Here are a few suggestions on how to measure and analyze the impact of those social media efforts.
- Google Analytics – Google Analytics is a great way of identifying which social media sites send the most traffic to your website. More importantly, it will help to determine which platform needs more attention. Within a matter of minutes, you can have Google Analytics set up to tell you, among other things, the number of daily visits to your site, the demographics of your users, how they got to your site, how long they stay, and which of your pieces of content are most and least popular.
- Facebook Insights – This tool provides detailed information on Likes, reach, visits, video and people. One of its really cool features is the Posts tab, which allows you to understand when your audience is most active, displaying info by day and time.
- Hootsuite – While Hootsuite is primarily a Social Media Management tool, it can also give you great analytics. Since Hootsuite allows companies to track and post all of their social media sites in one convenient dashboard, it makes it easy to also see the data from each and how each compares.
- Tweriod – Similar to Facebook Insight’s function, Tweriod is a free Twitter tool that helps you get the most out of the platform by letting you know the best time to Tweet. Simply sign up with your business Twitter account and enter the email address to where you want the reports sent to.
- SocialMention is a simple but effective free tool to track the reach of keywords (or mentions) used in your social media campaigns. You can set email alerts for keywords specific to your social media marketing campaign that you need to track across the entire social media web.