Beefing Up Your Online Presence In Response to CovidDecember 7, 2021 8:30 am
In the last two years customer behaviors have transformed from an in-person consumer model to one that is highly reliant on ecommerce, online access, and the ability to reach targeted audiences where they are rather than in a typical storefront. If your organization’s online presence has not evolved with the growing demand due to the coronavirus, then this blog is for you.
Today we will be taking a closer look at some tangible and fairly simple ways your small business can increase and strengthen its online presence in our digitally dependent world right now.
Check Out Your Competitors
Coronavirus has many businesses thinking outside of the box when it comes to attracting and servicing consumers. From curbside pickups to contactless deliveries, businesses are innovating and bending to the needs of their audiences.
Now is the time to take a look at how your top competitors are changing their marketing and product strategies. Are you measuring up? Have you made your products or services easily available and found on the internet? If not, you may want to think about a few of the suggestions listed below.
Update Your Website
When was your site first designed? Probably before the outbreak of covid. This means that you may need to update the aesthetics, services, and navigation of your website to accommodate the new demands.
If you’ve ever looked at your site and thought it needs a refresh of images, content, or navigation, now is the time to do it as most of your consumers are probably checking out your services/products before they head to you in-person. If your site is difficult to access, loads slowly, or doesn’t look up-to-date, your consumer may move on to the competition.
Get Active Online
Get your brand out there where your consumers are located. That means Facebook, Twitter, Pinterest, YouTube, Instagram, and TikTok. The more your brand is seen, the more likely your business will be considered next time your product or services are needed.
In addition to social media activity, consider starting a blog or adding videos to your site where your target audience can connect with you in other ways. The addition of this content adds value to your site and allows consumers to learn more about you from the comfort of their home.
Update Your SEO Campaign
Things have changed in the world and your SEO campaigns should reflect that. Having a strong search presence is key to your brand’s success.
Remember that optimizing your web presence takes time and consistency. Don’t expect results right away but look at it as a long term investment that will help your customers easily find you through search tools.
While you are updating your SEO strategy, take this time to make sure your online listings, like Google, are up-to-date with the correct hours of operation, calendar of events, and descriptions of your services.
Need help beefing up your site or analyzing the metrics? Talk to our team about some simple steps that can help your business get noticed and maintain customers even through this uncertain time.