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Benefits of Volunteerism in Business

There are multiple studies that show that being a good corporate citizen can also be good for a company’s bottom line. But far beyond the bottom line are the vast positive outcomes for the volunteers themselves and the group for whom they are putting their efforts toward. For many companies, volunteering goes right along with the personality and ultimate mission of their business. But for other companies,  volunteering must be woven into the goal and brand using more effort. Regardless of the type of company you run, volunteering has benefits that can be long-lasting for the people involved and the company. Let’s look at some of the great benefits that can be yielded from corporate volunteerism.

  • Happy Employees – A phenomenon called “helpers high” can be reached while volunteering. This can spill over into the work arena as well. The math is simple, happier staff means a positive and beneficial work environment, which yields a higher retention rate for excellent employees. Companies that promote active corporate volunteer programs enjoy greater employee satisfaction, higher morale, and – as a result – greater productivity and profitability.
  • Recruitment for the Future – People looking for a job may be enticed by not only the promise of a biweekly paycheck but also by the chance to make a difference. Working at a socially responsible company can be a great recruitment tool.
  • Brand Awareness and Visibility – Giving of time doesn’t just mean that employees gain a sense of purpose and gives a positive connotation for your business name, it can also mean clear financial incentives for the company as well. A well-established and skillfully-promoted corporate volunteer program can raise a company’s visibility in the community. This can improve a company’s reputation in the public’s eye, or help maintain a hard-earned reputation in the face of challenges.
  • Team Bonding – Your wok community can bond over deadlines and projects but volunteering takes that bond beyond the office walls and gives them just one more thing that brings them together. People who work well together as a team are one of the most valuable assets any employer can have and, mixed with volunteering, employees enjoy the mutual feeling of contributing to something positive.


About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.