Become a Member

Basics of Branding

Branding – Coca-Cola, Apple, and McDonalds know how to do it so well that consumers recognize colors and logos before they even see the product name. Branding is big business especially if you want clients to recognize your slogan, logo or color palette. Entrepreneur online states it best, “Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors.” Here are some basics that you should consider when it comes to branding your company, service or product.

  • Define – As a company define your brand. Decide on what your mission and goals are. Include a description on what your target audience is and how you plan to reach them. Define the benefits of your product/service as well as how you want people to view your business.
  • Create a Voice, Logo, Tagline and Color Palette – Each of these items will make your product or service easily recognizable and create a link to consumers every time they hear, see or identify with your business.
  • Build Your Brand – Key areas to consider are: your business name, the names of your products or services, any slogan you use, your logo, the style and quality of your stationery, product pricing and packaging, your premises, where and how you advertise, how you and your employees dress, how you and your employees behave and your company website.
  • Do Your Research – Find out what the competition does and do something to make your company stand out from the rest. Where does your business succeed and beat the competition and where does it fall short.
  • Review – Plan a regular review of how your brand is doing. Consider how consumers view your brand and how easily your service and products are recognized.

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.